Marketing, Sales Conversion, Social Media Marketing
If you think of mechanical cyborgs when someone says, “artificial intelligence,” you are not alone. For many people – and many companies – AI seems more like science fiction than reality. Despite this, even if you are not currently using AI in your digital marketing strategy, other companies are using it with a great deal […]
READ MOREEmail Marketing, Marketing, Social Media Marketing
Despite the many companies out there with a huge national or even global presence, many businesses still operate almost solely at the local level. If you are a local business owner and you aren’t sure how to proceed with your marketing campaign, the 10 tips below are sure to help. #1 – Run Targeted […]
READ MOREThe number of reasons why online sales seem to underperform is infinite. Perhaps the prices are too high, the selection is not quite broad enough, or the user experience associated with shopping on your website is leaving much to be desired. User experience can have a bigger impact on your sales than you might think. […]
READ MOREA strong advertising program is one of the most important aspects of the good quality business plan. And an integrated marketing team can be helpful in creating a strategy which leads to results. So often though small to mid-size businesses think that hiring a professional marketing team is too expensive or out of reach. This […]
READ MOREApproach, Business Planning, Marketing, Strategize
You can never get too comfortable when it comes to your digital marketing strategy. The world of online promotion and marketing is always changing. One of the most important goals of any advertising department should be to continue to evolve how they manage their own online strategy. Failing to keep up with the times leaves […]
READ MOREHave you taken a good look at your marketing funnel lately? If not, you could be missing important opportunities as they fall, well, out of your funnel. Converting leads into customers requires a top to bottom approach. Unfortunately many brands stop somewhere in-between. The last step – Measuring & Evaluation – is often the one […]
READ MOREContent Marketing, Marketing, Writing
Whether you have started writing a blog for your existing business or blogging is your business, it is one of the best ways to get more exposure online. And others make it seem so easy! Just write a few posts and the traffic starts flooding in. If only it was that simple. Today’s bloggers face […]
READ MOREMarketing, Search Engine Optimization (SEO), Social Media Marketing, Web Development
Online visibility isn’t just for big business. It is essential for companies of every size including small businesses. In fact, increasing your digital presence is one of the best ways to skyrocket your reach both locally and beyond. Many marketers will tell you that the only way to build a greater online impact is through […]
READ MOREEvery company needs at least a few great brand ambassadors. Champions for their business. Fortunately, one resource you already have can help your business accomplish that goal. With the right encouragement and guidance, your own employees can be best supporters of your brand. Cultivating a mind-sight of championing the brand begins with creating a welcoming […]
READ MOREApproach, Business Planning, Marketing
It is never too early to start budgeting your marketing dollars for the coming year. In fact, late summer is a great time to begin allocating your resources before the holiday season gets you too busy to plan. Working with Grand Marketing Solutions to create a well-balanced budget calendar is one of the best next […]
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