How Artificial Intelligence is Changing Marketing as We Know It 

If you think of mechanical cyborgs when someone says, “artificial intelligence,” you are not alone. For many people – and many companies – AI seems more like science fiction than reality. Despite this, even if you are not currently using AI in your digital marketing strategy, other companies are using it with a great deal of success. Here’s what you should know about how artificial intelligence is changing marketing forever. 

 

What is Artificial Intelligence (AI)?

Artificial intelligence is just what its name would imply – an artificially intelligent computer. More specifically, AI is the direct result of programmers, researchers, and scientists coming together to create a computer (or a computer-enabled robot) to interact with huge amounts of data much like the human brain. AI can gather, sort, process, and even analyze an incredible amount of data to make predictions that can benefit your business a great deal. In fact, many of the world’s biggest and most successful companies have been using AI for decades in a couple of incredibly resourceful ways. 

 

What Can AI Do for Your Company?

Artificial intelligence can benefit your company in many ways: 

  • It Offers Insight – Most of the companies utilizing AI do so to help them get insight about their customers, and that insight can then be used to improve the overall quality of a digital marketing campaign. Because AI is so very proficient when it comes to making accurate predictions, companies can use it to predict consumer behavior based on their past behavior. A good example of this is Netflix’s incredibly helpful method of recommending movies and television shows based on a viewer’s previous watching habits. 
  • It Automates Tasks – Many of the tasks carried out in businesses are repetitive and time-consuming. Fortunately, one of the best ways to utilize AI involves automating those tasks. Things like ordering supplies and tracking inventory are things that once had to be carried out manually. Nowadays, though, with the integration of digital POS systems and their associated software, AI can handle much of this and allow employees to focus on other tasks. In fact, it can even automate customer service in the form of a “chatbot.” 

 

AI and Digital Marketing

The insight that AI provides is a firm foundation for a sound digital marketing strategy. As an example, if AI can collect and analyze data about the customers who are most likely to purchase your product or service, you can more easily create digital ads that are designed to appeal to that specific demographic. You can go even further with this, as well. In some cases, AI can even predict up-and-coming trends based on what your specific demographic searches online. 

As an example, if young men who buy hunting gear in the Midwest is your primary audience and AI picks up on a sudden increase in searches for a specific brand of boots, you can stock those boots and start advertising them long before other companies pick up on the trend. This gives you a bit of leverage over your competitors, and it is only one example of how AI can help. 

Artificial intelligence once existed only in the imagination of some of the world’s most creative writers, but in today’s world, AI is everywhere. When you learn the best and most appropriate ways to utilize AI – often to gain insight about your target audience – you can help your company grow significantly. 

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