Knowledge Center

The One Habit You Need to Grow Your Brand

Brand Strategy, Business Planning, Creative Development

Whether you are a new start-up or have been around for decades, you probably have one of the same marketing objectives as most businesses – growing the brand. Building your brand is the only way to take limited popularity and convert it into long-term success. It’s what turns a passing fad into a legitimate product […]


3 Marketing Questions You Should Ask Yourself Daily

Approach, Marketing

There are so many different ways you could approach your marketing program. In fact there are literally thousands of tasks you could try to cram into each day. But what if managing your marketing strategy was easier than that? What if creating a successful brand is accomplished through the simple act of asking yourself the […]


How to Know if Your CTA’s are Working

Lead Conversion, Marketing, Sales Conversion, Web Development

What is a Call to Action and, more importantly, do you need one? A Call to Action or CTA is simply put a way to invite your audience to complete some type of specific action. It could be completing a sale, subscribing to your blog or even following you on social media. Why CTA’s are […]


Trying to find the Best Keywords? Avoid these Three Common Mistakes

Approach, Marketing, Search Engine Optimization (SEO), Strategize, Web Development

Most brands would agree that including keywords in your content is important. They would probably also agree that researching what keywords to use is just as important. What you may not get the same answer on though is how to go about discovering the right phrases and words to boost your SEO rankings. There is […]


4 Marketing Principles Every Small Business Owner Should Adopt

Approach, Evolve, Marketing, Strategize

Small business owners need to know a lot about a lot of things. They need to know how to balance their books, how to run payroll and, most importantly, how to keep their doors open. One aspect of business management that is often a little more difficult to pinpoint is how to best market your […]


Do You Listen as Well as You Market?


Promoting your product or service is all about communication. In fact the American Marketing Association defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Effectively conveying and sharing information with other people is one of the […]


How Deleting Old Content Can Help Your SEO Rankings

Business Planning, Evolve, Marketing, Search Engine Optimization (SEO), Strategize, Web Development

Did you know that old content could actually be hurting your site’s rankings? We may think those posts we wrote back in 2005 have little influence on how well we are performing today, but they have more power than you think. Deleting that old content can help your SEO rankings. When you delete old content […]


4 Reasons Why Chicago Businesses Should Invest in Market Research

Market Research, Marketing

When setting a course for your Chicago company’s marketing success, there is a lot to consider. Print ads, Facebook campaigns, website design – the different directions you can take are endless. How do you know which one will make the best use of both your time and money? One of the best ways to begin […]


The New Rules of Email Marketing

Email Marketing, Marketing

Email marketing is one of the best ways to reach a large audience. While engaging subject lines and a good message still matter, many of the other email marketing rules have changed. In fact, 2017 and beyond will see some big shifts in how businesses use this old-school marketing must-have. If your email strategies have […]


Three Things to Consider When Writing Your Company’s Story

Brand Strategy, Business Planning, Marketing

Every company needs to tell their story. Whether it’s through an “About Me” page or in a product catalog, the story is what makes your company something more than just a business. It helps create the connection with the customer while telling the world what your brand is all about. Many businesses get stuck when […]


How GMS Can Help Your Small Business Succeed


The small business world can be tough. It takes a lot of work and effort to grow a successful startup from the ground floor. This is where a good marketing program can be the differentiator. Promotions, sales, social media, website management, branding – they are all under the umbrella of a small business’ marketing campaign. […]


4 Elements Your Instagram Account is Missing

Marketing, Social Media Marketing

Instagram seems so easy. Take a picture, change the filter, add a cute title and post it. But is simply doing the basics serving your small business best? Is there a better way to market yourself on this powerful platform? To gain greater visibility of your Instagram profile, you need to think beyond the basics. […]


4 Ways to Leverage Yourself as the Industry Expert

Approach, Marketing, Strategize

Are you stumped as to why your business isn’t getting more traffic online? You have a good website. You engage on Facebook and Twitter. You may even be trying out some SEO tactics. So why aren’t you gaining traction? The biggest mistake businesses make with their online efforts is not establishing themselves as the industry […]


What People Say

    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions . I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    I moved my Web work over to Peter and Karl in November of 2007, after another firm I hired -“Dropped the Ball”. I got updates from Grand Marketing Solutions on a regular basis, as well as many calls in the evening! They finished my Web site in the time promised, and have hosted it without a glitch. I have since done other business with them. And the level of service never waivers. Also the quotes given me, have always come in at or below cost!
    - Stephen

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