Social Media Marketing, Strategize
If you are like me, you feel a certain level of anxiousness when attempting to add a profile picture to your social media accounts. This is especially true for professional sites such as LinkedIn. How important are these images? The answer… very important. In the past, first impressions were made in the conference room or […]
READ MOREApproach, Brand Strategy, Business Planning
For many small businesses, there may be only two or three other competitors in the area. So how do you separate yourself from the rest? While you may provide similar services or products and be comparatively priced to similar businesses in the area, there are some small business marketing strategies you can utilize to set […]
READ MOREEvolve, Lead Conversion, Social Media Marketing
Every day millions of people post and read on Twitter and many of them could be your potential customers. Tweets, short text messages limited to 140 characters, have become an important way for businesses and individuals to share ideas, collaborate, and connect with others. If you are a business looking to grow your brand, you […]
READ MOREBusiness Planning, Content Marketing, Implement, Social Media Marketing, Web Development
Want to be a blogger? While it may seem easy to setup and begin, a blog can produce little results when a strong strategy is not in place. Before launching your blog, take time to learn how be successful in the field. Exploring and utilizing the tips of the trade will get you more followers […]
READ MOREOne cannot live on text alone… especially in the competitive world of social media marketing. If you are looking to reach more of your target audience consider incorporating video into your marketing strategies. While focusing on the content of your blogs, website, and other outlets is important, you will also want to draw your customer […]
READ MOREBrand Strategy, Creative Development, Implement, Lead Conversion
While social media and online marketing can prove effective, businesses should still invest advertising dollars into the direct mail approach to promoting their services and staying on the consumer’s radar. In fact, there are many advantages from a direct mail strategy that includes sending post cards, coupons, and flyers out to those that frequent your […]
READ MORECustomer surveys continue to be a helpful tool for businesses looking to gain insight into their customer’s views and experiences with their company. Here are some tips to make your next survey a success. 1. Time It Right Designing a survey that is not too short or too long should be your ultimate goal. Surveys […]
READ MOREContent Marketing, Implement, Search Engine Optimization (SEO), Social Media Marketing
Google has recently begun to allow authors to link their accounts to the content they have written. Displaying your picture next the article in search results, Google Authorship is quickly becoming an important feature and may even lead to higher rankings. For example, authors with high rankings could see a larger presence of the articles […]
READ MOREThe world of SEO marketing is constantly changing and evolving. While it is hard to keep up with every shift out there, being aware the bigger fluctuations can prove helpful when building a stable marketing strategy. Here are some of the search marketing trends you can expect to see in 2014. 1. Comprehensive Articles Take […]
READ MORELast month searchengineland.com in accordance with SurveyMonkey released compelling research results regarding the click behavior of consumers related to e-commerce. The research most notably highlights two major behaviors of consumers. The first major behavior notes a significant bias towards known brands. Approximately 70% of those survey responded they are most likely to click on search […]
READ MORECreating a strong marketing strategy is important for any business but for the home service industry it is a vital part of a company’s success. With stiff competition both local and national, those serving the residential customer base must take extra effort to promote their brand in the community they work in. Follow these 5 […]
READ MOREApproach, Social Media Marketing
Since Pinterest was launched to the public in 2011, it has been a huge marketplace for people to pin everything from a favorite recipe to home decor ideas. As the site continues to expand its reach, companies are looking to get a piece of the action too and should be a part of your core […]
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