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As one of the strongest and most robust video stream services out there, YouTube is a great way for small businesses to strengthen their brand and connect with customers. Not only is it easy to use, YouTube is also virtually free keeping marketing dollars in the pocket of the business owner. Like many other types […]
READ MOREMost consumers love Groupon. Who doesn’t want to save 50% or more on dinners out, spa treatments, and the occasional family trip? Consumers have saved a ton of money through the years on haircuts, restaurant gift certificates, and even an uber-relaxing body wrap. How effective though is Groupon as a tactic within the average small […]
READ MOREImplement, Search Engine Optimization (SEO)
Quality content is quickly becoming one of the most important activities businesses must include in their marketing campaigns. Rolling out worthy content has become an increasingly important way to set your company apart from the rest. Here are some reasons why: Consumers have a multitude of types of devices on which to access content from […]
READ MOREBusiness Planning, Content Marketing, Implement, Social Media Marketing, Web Development
Want to be a blogger? While it may seem easy to setup and begin, a blog can produce little results when a strong strategy is not in place. Before launching your blog, take time to learn how be successful in the field. Exploring and utilizing the tips of the trade will get you more followers […]
READ MOREBrand Strategy, Creative Development, Implement, Lead Conversion
While social media and online marketing can prove effective, businesses should still invest advertising dollars into the direct mail approach to promoting their services and staying on the consumer’s radar. In fact, there are many advantages from a direct mail strategy that includes sending post cards, coupons, and flyers out to those that frequent your […]
READ MOREContent Marketing, Implement, Search Engine Optimization (SEO), Social Media Marketing
Google has recently begun to allow authors to link their accounts to the content they have written. Displaying your picture next the article in search results, Google Authorship is quickly becoming an important feature and may even lead to higher rankings. For example, authors with high rankings could see a larger presence of the articles […]
READ MORELast month searchengineland.com in accordance with SurveyMonkey released compelling research results regarding the click behavior of consumers related to e-commerce. The research most notably highlights two major behaviors of consumers. The first major behavior notes a significant bias towards known brands. Approximately 70% of those survey responded they are most likely to click on search […]
READ MOREImplement, Mobile Marketing, Search Engine Optimization (SEO), Social Media Marketing, Web Development
Responsive web design has become the new buzz word for those offering marketing strategies to businesses both large and small. Creating one site that adapts to the device it is accessed from, this design is the new must-have business owners are taking advantage of to get a leg-up over their competitors. This latest advancement in […]
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