Business Planning, Content Marketing, Email Marketing, Implement, Sales Conversion, Social Media Marketing
In the world of email marketing, many marketers tend to turn to flashy, elaborate subject lines to increase open rates and get their messages read. While this may work for a few select niche markets, direct and simple subject lines often fare much better. Writing a descriptive yet straightforward subject can help your messages stand […]
READ MOREBusiness Planning, Evolve, Lead Conversion, Sales Conversion
Have you ever received free shipping on your first purchase online or a percentage off a service just for trying a new company out? If so, then you have been given the gift of reciprocity – the BIG secret to winning over new customers. Reciprocity is defined as responding to a positive action with another positive action or […]
READ MOREApproach, Business Planning, Content Marketing, Lead Conversion, Sales Conversion
While many of us use Facebook every single day to talk with family, friends, and even acquaintances, business owners are often stumped on how to succeed in the marketing world using this social media platform. I have learned quite a bit about how to utilize this helpful tool in the last couple years and found […]
READ MOREBrand Strategy, Sales Conversion, Strategize
Small Business Loyalty programs have long been hailed as one of the best ways to build brand loyalty and keep the customers coming back for more. Like any other marketing strategy though, these frequent shopper platforms aren’t right for every small business. While a business selling a product or offering a service on a frequent […]
READ MOREEvolve, Market Research, Sales Conversion
The past five years have been a struggle for many working-class Americans, especially for those that fall into the middle class income level. In fact, according to a recent CNN Money article, most Americans (except those in the richest 1%) have seen just a 0.4% increase in income from 2009 to 2012. With less spending […]
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