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Analytics, Content Marketing, Email Marketing, Lead Conversion, Marketing, Search Engine Optimization (SEO), Social Media Marketing
In today’s fast-paced digital landscape, companies must adapt to the changing needs and behaviors of their customers in order to stay ahead of the curve. One of the most important strategies for meeting these needs is omnichannel marketing. Omnichannel marketing is the practice of engaging customers through multiple touchpoints, including online and offline channels, to […]
READ MOREAnalytics, Content Marketing, Email Marketing, Lead Conversion, Marketing, Search Engine Optimization (SEO), Social Media Marketing
B2B SEO (Business-to-Business Search Engine Optimization) is the process of optimizing a website for search engines, with the goal of increasing the visibility of a business that sells products or services to other businesses. The main focus of B2B SEO is to target other businesses, as opposed to individual consumers (B2C). One of the key […]
READ MOREContent Marketing, Email Marketing, Lead Conversion, Marketing, Search Engine Optimization (SEO), Social Media Marketing
As we enter the new year, it’s important for businesses to stay on top of the latest digital marketing trends. For B2B companies, this is especially crucial as the way they market themselves online can make a big impact on their success. Here are some key digital marketing trends to watch out for in 2023: […]
READ MOREWith the changing media landscape and our evolving preferences for communication, Grand Marketing Solutions must adapt. We explore how online ads have evolved over time in order to find out what they can teach us about modern-day marketing strategies that are effective with younger generations We also look at audience segmentation by age range or […]
READ MOREWith voice search becoming more popular, it’s important to know how you can use this new technology in your SEO strategy. In fact many people don’t realize that speaking instead of typing is often easier and faster when using these devices for navigation or searching on the web! Voice search is becoming more popular with […]
READ MORELead Conversion, Marketing, Mobile Marketing, ROI
The power of PPC advertising for small businesses is just as tangible today in 2022 than it has ever been. In fact, because more and more companies have shifted to online models over time; this form of marketing may be even MORE important now! The foundation of Search Engine Advertising is simple keywords and ads. […]
READ MOREAdvertising, Brand Strategy, Content Marketing, Marketing, Mobile Marketing, Social Media Marketing
The content you create for your social media marketing is the key that opens all seals. With good quality material, engagement will increase dramatically; likes and shares are sure to follow suit! Social Media Engagement? There’s a lot of talk these days about how to best engage with your audience on social media, but it […]
READ MOREThe need for growth in today’s world is constant and sometimes daunting. There are so many ways that you can grow your business, but how much or when should a small company expand? The answer might not always be clear cut- if it seems impossible then there isn’t necessarily anything wrong with growing slowly according […]
READ MORELibertyville, IL – Specializing in digital marketing for more than a decade, Grand Marketing Solutions (GMS) knows how to leverage new technology and with the recent acquisition of Barton Event Management (BEM) now adds a new virtual event strategy. “We call it Virtual Engagement,” said Karl Hofmeier, President of GMS and BEM. “No one really knows […]
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Whether you’re the CEO of a large company, someone working in the marketing department of a medium-sized company, or a single individual looking to get your newest idea off the ground, understanding more about evergreen content and its role on your website will be very important to your success. Here’s what everyone needs to know […]
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Market research is any marketing department’s lifeblood. This research is all about gathering data that makes it easier to deliver the right marketing message to the right people at precisely the right time. There are two different types of marketing research to consider – qualitative and quantitative. You should be conducting both types of research […]
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If you really want to unlock your company’s value, it is critical that you grab the digital technology bull by its horns. Once upon a time, digitizing simply gave companies a slight advantage and gave them a reputation for being “high-tech,” but today, in a world where nearly 95% of most companies’ customer bases are […]
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