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Approach, Evolve, Marketing, Strategize
Small business owners need to know a lot about a lot of things. They need to know how to balance their books, how to run payroll and, most importantly, how to keep their doors open. One aspect of business management that is often a little more difficult to pinpoint is how to best market your […]
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Are you stumped as to why your business isn’t getting more traffic online? You have a good website. You engage on Facebook and Twitter. You may even be trying out some SEO tactics. So why aren’t you gaining traction? The biggest mistake businesses make with their online efforts is not establishing themselves as the industry […]
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Are you ready to put 2016 in the books? It has been a year of many marketing up’s and down’s. Mobile online shopping and video content both took huge leaps forward while conventional advertising took a backseat. Add in a presidential election and it made for one crazy year. As 2016 comes to a close, […]
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Advertising, Analytics, Approach, Brand Strategy, Business Planning, Content Marketing, Results, Social Media Marketing, Strategize
A good Facebook page is a must-have for today’s businesses. It’s a great way to reach your customers on a regular basis in an easy, low-cost way. It also offers a powerful platform for you to market your brand, products and services. But simply having a Facebook page is not enough. A big mistake many […]
READ MOREAdvertising, Analytics, Approach, Brand Strategy, Business Planning, Content Marketing, Creative Development, Evolve, Mobile Marketing, Results, Social Media Marketing, Strategize
Are you ready to put 2016 in the books? It has been a year of many marketing ups and downs. Mobile online shopping and video content both took huge leaps forward while conventional advertising took a backseat. Add in a presidential election and it made for one crazy year. As 2016 comes to a close, […]
READ MOREAdvertising, Approach, Business Planning, Creative Development, Evolve, Marketing, Mobile Marketing
What Black Friday is to big-box retailers, Small Business Saturday is to the local shops on Main Street. In fact, many small companies will see one of their busiest shopping days this November 26th. This new concept has gained quick popularity over the last couple years. So how do you capitalize on the push towards […]
READ MOREToday’s world is a media-driven marketplace. Snap decisions are made from the images we see on websites and social media. As business professionals, we no longer have the opportunity to make that great first impression in-person. We now make it online and at essentially anytime someone is browsing the web. The new world in which […]
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Want a better way to connect with your followers on Facebook? Facebook Live is a new platform feature that allows users to stream live video to others. It has quickly become a popular way to engage with friends and followers online. And many brands are now jumping on the Facebook Live bandwagon, too. Like most […]
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The only way to succeed in any type of business is to address your customers’ pain points. You must find a solution to their biggest challenges. But uncovering what that problem is can be a big problem in and of itself. Although finding the answers can be difficult failing to do so can mean disaster for […]
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Benjamin Franklin is famously quoted as saying If you fail to plan, you are planning to fail. His telling words offer great insight to those looking to grow their business using marketing objectives. He reminds us that the path to success is one that is clearly defined before the work begins. The task of outlining […]
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