Approach, Creative Development, Evolve, Strategize, Web Development
1. Is your website Responsive for mobile devices? More and more users are reaching for their smartphones and tablets before they open up their laptop or desktop computers. Simply put, it’s easier, quicker, more accessible to do a quick search on your phone while you’re thinking of it rather than to try to remember when […]
READ MOREAnalytics, Approach, Marketing Surveys, Writing
A well-crafted survey can be a great way to learn more about your customer. It can offer invaluable insight into the minds of your target audience while helping to guide and focus your business’ main objectives. Here are 4 types of questions your next survey should include: 1. Simple Questions To keep people motivated to […]
READ MOREApproach, Business Planning, Market Research, Marketing
In the past, small businesses had it pretty easy when it came to planning their marketing approach. There were fewer options to choose from and most of them were based on local advertising. Radio ads and mailed coupons were the standard fixtures in these campaigns. With online advertising becoming increasingly important and relevant to today’s […]
READ MOREToday’s marketers are fortunate to have a wealth of great online tools available to them. From those focused on keyword optimization to ones that help manage your email strategy, these aides can be instrumental in keeping your marketing plan on track in 2016. But along with many options also comes the difficulty in selecting the […]
READ MOREApproach, Brand Strategy, Social Media Marketing
Want part in the nation’s fastest-growing social network? Touting more than 100 million active users daily, Snapchat has gained wide popularity among a large subset of the American population. For small businesses, this can mean a tremendous opportunity for one-on-one engagement with their audience. But is investing in this platform worth the effort? Here are […]
READ MOREYour brand’s image is one of its most valuable assets. A strong one can help your company flourish and grow. A poor one can lead to the demise of even the strongest of corporations. Unfortunately, the online world poses many threats that can tarnish your company’s good name. One of the biggest mistakes companies make […]
READ MOREA company’s brand can be one of it’s most valuable assets. If cultivated, it can lead to steady growth that not only reaps bountiful rewards but also creates long-term stability. What makes brands so difficult for most is its ambiguity. You may find it hard to define what exactly branding is and what it means […]
READ MOREApproach, Lead Conversion, Social Media Marketing
Here’s the scenario — You spend hours creating a new blog post. It is a perfect blend of great content, stellar pictures, and even a catchy title. You know this one will get a lot of attention. You dutifully go to your Facebook account and post it with pride. You wait and watch for the […]
READ MOREOwners and employees of small businesses often have a lot on their plate. They don’t have time to field the same questions over and over. That’s why a Frequently Asked Question page on their website can be a helpful tool to keep on hand. An FAQ section is a great way to keep the customer […]
READ MOREApproach, Creative Development, Writing
If you are in stuck in a content rut, it may not be for the reason you think. Most writers blame a lack of skill and focus on the actual practice of penning their content. While this may in fact be true, another factor to consider is the manner in which you approach the task […]
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