Approach, Brand Strategy, Business Planning, Marketing, Print Marketing
It’s incredible to think of how far the marketing world has come in just a short period of time. Just 15 years ago social media didn’t even exist. Most small businesses didn’t have their own website and the thought of blogging as a full-time job was ludicrous. During this time, print was still an important […]
READ MOREApproach, Brand Strategy, Social Media Marketing, Strategize
Navigating the waters of social media can be nothing short of treacherous. How you respond can make all the difference in the effectiveness of your social media efforts. Better engagement on social media can open many doors to building your brand. It can increase customer loyalty, attract more people to your online profiles and offer […]
READ MOREApproach, Brand Strategy, Creative Development
The logo is often your first impression to the world. It is what sets the tone for what your company, product, and brand are all about. It lets others know what you stand for and what they can expect from you. Unfortunately, many business owners don’t commit the time or resources necessary to create a […]
READ MOREApproach, Marketing, Mobile Marketing, Social Media Marketing, Strategize
Automation is one of the easiest ways to keep a marketing program chugging along. In a fast-paced world, it can offer a quick solution for streamlining and tracking the most basic marketing tasks. Its increase in popularity has allowed companies to customize their content using more behavior-related triggers. Marketing automation software has also created a way […]
READ MOREApproach, Search Engine Optimization (SEO), Web Development, Writing
When building a brand, blogging can be a great way to get your name in front of potential customers. It offers fresh content that not only captures the attention of your target audience but also that of popular search engines like Google and Bing. While the benefits of blogging for increased visibility are substantial so […]
READ MOREApproach, Marketing, Search Engine Optimization (SEO), Strategize
How focused are your marketing efforts? If you run a small business without a large online consumer base, it’s critical that any marketing efforts you put forth are hitting their intended target. This is where hyperlocal advertising comes into play. The marketing world is full of buzzwords. At first glance, the term hyperlocal may seem […]
READ MOREApproach, Creative Development, Evolve, Strategize, Web Development
1. Is your website Responsive for mobile devices? More and more users are reaching for their smartphones and tablets before they open up their laptop or desktop computers. Simply put, it’s easier, quicker, more accessible to do a quick search on your phone while you’re thinking of it rather than to try to remember when […]
READ MOREAnalytics, Approach, Marketing Surveys, Writing
A well-crafted survey can be a great way to learn more about your customer. It can offer invaluable insight into the minds of your target audience while helping to guide and focus your business’ main objectives. Here are 4 types of questions your next survey should include: 1. Simple Questions To keep people motivated to […]
READ MOREApproach, Business Planning, Market Research, Marketing
In the past, small businesses had it pretty easy when it came to planning their marketing approach. There were fewer options to choose from and most of them were based on local advertising. Radio ads and mailed coupons were the standard fixtures in these campaigns. With online advertising becoming increasingly important and relevant to today’s […]
READ MOREToday’s marketers are fortunate to have a wealth of great online tools available to them. From those focused on keyword optimization to ones that help manage your email strategy, these aides can be instrumental in keeping your marketing plan on track in 2016. But along with many options also comes the difficulty in selecting the […]
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