Brand Strategy, Content Marketing, Search Engine Optimization (SEO), Web Development, Writing
Most SEO experts would tell you that link building is an important aspect of any effective online marketing strategy. What they might not always share though is that can also be a dangerous one. One bad move and you can see your ranking efforts go down the tubes. While the usefulness of link building has […]
READ MOREBrand Strategy, Business Planning, Creative Development, Market Research, Marketing, Search Engine Optimization (SEO), Web Development, Writing
Defining who your audience is can be a critical first step in creating a marketing strategy that is not only effective but which can also serve both your short term and long term needs. Many businesses find it difficult to clearly identify who their audience is. When tackling the task of defining your target audience, […]
READ MOREBrand Strategy, Marketing, Strategize
The last year has been a crazy one for the marketing world. In 2015, we have seen many trends come and go as companies try to claim their spot on social media platforms while taking advantage of whatever is hot at the moment. The coming year appears to likely be another wild ride for marketers […]
READ MOREBrand Strategy, Implement, Marketing
If you run a small business, you know how difficult it can be to think of new, fresh ideas for your website’s blog. If your content is getting stale consider using the holiday season as your inspiration. Writing content about this topic can help spur new creativity into your everyday posts. It can also keep […]
READ MOREApproach, Brand Strategy, Social Media Marketing
Want part in the nation’s fastest-growing social network? Touting more than 100 million active users daily, Snapchat has gained wide popularity among a large subset of the American population. For small businesses, this can mean a tremendous opportunity for one-on-one engagement with their audience. But is investing in this platform worth the effort? Here are […]
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Are you finding it increasingly difficult to manage your online social media profiles? Many small business owners are struggling to stay on top of the trends and reach their customers online. The social media world has grown exponentially over the last couple years exploding into hundreds of different platforms of which to choose from. It […]
READ MOREYour brand’s image is one of its most valuable assets. A strong one can help your company flourish and grow. A poor one can lead to the demise of even the strongest of corporations. Unfortunately, the online world poses many threats that can tarnish your company’s good name. One of the biggest mistakes companies make […]
READ MOREA company’s brand can be one of it’s most valuable assets. If cultivated, it can lead to steady growth that not only reaps bountiful rewards but also creates long-term stability. What makes brands so difficult for most is its ambiguity. You may find it hard to define what exactly branding is and what it means […]
READ MOREApproach, Brand Strategy, Business Planning, Social Media Marketing
If someone Googled your name right now what would they find? Would they find a flattering list of your many accomplishments, a party picture from 10 yrs. ago posted to Facebook, or maybe even nothing at all? We find out more about a person through what we discover about them online. And what we find […]
READ MOREBrand Strategy, Business Planning, Creative Development, Evolve
A worldwide invasion has occurred, one that rivals the Beatles arrival to the United States. It is the Minion Craze. No matter where you turn, these lovable pint-size yellow guys are everywhere from the fast food drive-thru window to the neighborhood grocery store. While they may be annoying to some, their mass appeal is undisputable. […]
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