Brand Strategy, Content Marketing, Strategize, Web Development
The old-school interview post is a great way to include a fresh approach to quality content on your site. Often a forgotten tool, a well-crafted interview post helps generate more shareable, interesting writing especially for those in a creative slump. If it has been a long time since you conducted one, it may be the […]
READ MOREApproach, Brand Strategy, Business Planning, Marketing, Social Media Marketing
This past week has been quite exciting as people across the world were at the edge of their seats waiting for the birth of Prince William and Kate Middleton\’s second child. Once a girl was born, another waiting game began for the announcement of the baby\’s name. Millions of people checked social media and news […]
READ MOREBrand Strategy, Implement, Social Media Marketing, Web Development
What do SpongeBob Squarepants, the New England Patriots, and Ryan Seacrest have in common? They all have over million followers on Twitter. Yes, 1,000,000 followers. While the average number of followers is 208, having a hundred thousand or even a million followers is not out of the question. But how do you get there? The […]
READ MOREBrand Strategy, Evolve, Social Media Marketing, Web Development
With over 800 million users every day, Facebook is a force to be reckoned with. While getting your business profile liked is important, it can only be successful if those that follow your page also share your content with others. Your share-ability often determines the reach you have on this powerful social site. Keep these […]
READ MOREBrand Strategy, Business Planning, Evolve
Every business receives customer complaints from time to time. When bad reviews and upset clients disrupt your company\’s image it is important to look past the troubles to see the opportunities that these moments of adversity can present. You will then discover how easily this problem can be converted into a branding win. Convert any […]
READ MOREBranding is one of the most important aspects of any good marketing plan. In fact, many believe it is the cornerstone to a company\’s success. How often though do we take the time to critique our own brand\’s effectiveness? While maintaining a presence in the marketplace is vital so is the evaluation of the image […]
READ MOREApproach, Brand Strategy, Creative Development
Your brand can be one of the most valuable assets you own. Yet many fail to realize the threats that can damage their brand both online and in the marketplace. Even more importantly, few properly protect it from harm against those trying to use it without permission. Once tarnished, a company’s “good name” is hard […]
READ MORETrade show marketing can be a huge part of a company’s advertising budget. From florists specializing in wedding bouquets to a construction firm offering home remodels, trade shows can be a great way to showcase your talents and products while enjoying the unique opportunity for one-on-one contact with your customers. Along with this opportunity though […]
READ MOREBrand Strategy, Business Planning, Strategize
Are you ruining your company’s marketing strategy? A well-crafted approach to both long-term and short-term advertising efforts is important for small and large companies alike. In fact, marketing has become so vital it is often a key determining factor in the overall success of a business. How you handle this hefty responsibility can make or […]
READ MOREBrand Strategy, Evolve, Mobile Marketing, Web Development
Does the thought of taking your site to the mobile world a bit scary? It can be intimidating to mess with what may already be a well-oiled machine but making your site more mobile-friendly is a must in today’s marketing world. Rather than jumping in feet first, lessen your risk by planning and strategizing your […]
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