Brand Strategy, Evolve, Lead Conversion, Marketing, Search Engine Optimization (SEO)
The New Year is just around the corner and with it comes an onslaught of marketing experts predicting what 2015 will bring for the online advertising world. While there are as many opinions as they are jewelry ads on TV during Christmas, there are some overall trends that seem to be running hot on the […]
READ MOREBrand Strategy, Lead Conversion, ROI, Sales Conversion, Social Media Marketing, Strategize
Branding yourself through Facebook is important to any small business wanting to succeed online. With over six billion users, Facebook offers a unique opportunity to reach potential customers both on the local level and across the world. One of the biggest mistakes businesses make when developing their brand on Facebook is focusing too much on […]
READ MOREBrand Strategy, Implement, Lead Conversion, Market Research
If you run an online business geared towards kids than you know how difficult it is to grab the attention of their parents. Families are continuously bombarded with advertising on TV, in magazines, and online. So how do you make your product stand out from the rest? How do you capture the attention of the […]
READ MOREBrand Strategy, Business Planning, Evolve, Lead Conversion
In today’s digital age, the way in which you conduct your business online is often the determining factor on how successful (or unsuccessful) you are. And while you may have your eye on the prize in the beginning, letting a few bad habits seep in can quickly lead to the demise of even the strongest […]
READ MOREBrand Strategy, Content Marketing, Lead Conversion, Sales Conversion, Social Media Marketing, Strategize
Sharing marketing resources using cross-promotional campaigns has long been a trusted mainstay in a company’s advertising toolkit. Cross-promotional campaigns can be a great way to reach more customers, save money, and build connections within the business world. But it can also lead to wasted time, money, and reputation if done haphazardly. Before you partner with […]
READ MOREEmail Marketing, Evolve, Lead Conversion
Converting website visitors into full-fledged readers is one of the biggest components to a successful online marketing strategy. Keeping a constant stream of contact between you and your audience, opt-in forms are one of the best ways to gather names and emails for distribution lists. Sharing with them promotional sales, regular newsletters, and information on […]
READ MOREBusiness Planning, Evolve, Lead Conversion, Sales Conversion
Have you ever received free shipping on your first purchase online or a percentage off a service just for trying a new company out? If so, then you have been given the gift of reciprocity – the BIG secret to winning over new customers. Reciprocity is defined as responding to a positive action with another positive action or […]
READ MOREBrand Strategy, Business Planning, Content Marketing, Creative Development, Lead Conversion, Social Media Marketing, Strategize, Web Development
By failing to prepare, you are preparing to fail. – Benjamin Franklin This is some sage advice from one of America’s most beloved patriots. Blog writing can be demanding while brain-numbing at the same time. Constantly trying to develop writings that are interesting yet easy-to-read is a skill that takes time and energy to master. […]
READ MOREApproach, Business Planning, Content Marketing, Lead Conversion, Sales Conversion
While many of us use Facebook every single day to talk with family, friends, and even acquaintances, business owners are often stumped on how to succeed in the marketing world using this social media platform. I have learned quite a bit about how to utilize this helpful tool in the last couple years and found […]
READ MOREBusiness Planning, Evolve, Lead Conversion
The northern Midwest has experienced one of the coldest winters on record and there doesn’t seem to be an end in sight. While we would like to stay warm and cozy tucked in our home, the world and our business continue to keep moving. The frigid temperatures and mountains of snow bring their own unique […]
READ MORE