Lead Conversion, Marketing, Sales Conversion, Web Development
What is a Call to Action and, more importantly, do you need one? A Call to Action or CTA is, simply put, a way to invite your audience to complete some type of specific action. It could be completing a sale, subscribing to your blog or even following you on social media. Why CTA’s are […]
READ MOREApproach, Marketing, Search Engine Optimization (SEO), Strategize, Web Development
Most brands would agree that including keywords in your content is important. They would probably also agree that researching what keywords to use is just as important. What you may not get the same answer on though is how to go about discovering the right phrases and words to boost your SEO rankings. There are […]
READ MOREBusiness Planning, Evolve, Marketing, Search Engine Optimization (SEO), Strategize, Web Development
Did you know that old content could actually be hurting your site’s rankings? We may think those posts we wrote back in 2005 have little influence on how well we are performing today, but they have more power than you think. Deleting that old content can help your SEO rankings. When you delete old content […]
READ MOREApproach, Brand Strategy, Content Marketing, Marketing, Social Media Marketing, Strategize, Web Development
Are you ready to put 2016 in the books? It has been a year of many marketing up’s and down’s. Mobile online shopping and video content both took huge leaps forward while conventional advertising took a backseat. Add in a presidential election and it made for one crazy year. As 2016 comes to a close, […]
READ MOREBrand Strategy, Business Planning, Content Marketing, Marketing, Social Media Marketing, Strategize, Web Development
The whole concept of marketing can be overwhelming. There seems to always be so much to do. Project planning, social media campaigns, SEO strategizing. The list of complicated tasks can go on and on. Fortunately, there are many small things you can do in the new year to boost your brand. While having a comprehensive […]
READ MOREIs your website out of shape? It is feeling a bit worn, dated or just not as healthy as it what it once was? Even the best of sites need to get back into shape every now and again. Time takes its toll as content gets stale, broken links start accumulating and relevancy begins to […]
READ MOREImplement, Marketing, Results, Search Engine Optimization (SEO), Web Development
For any small to mid-size business, Pay-Per-Click (PPC) advertising can be a tricky venture to undertake. When done right, PPC marketing can be a differentiator in launching your brand to a next level. If you miss the mark in your PPC approach though, you risk draining your budget on a program that bears little fruit. […]
READ MOREBrand Strategy, Content Marketing, Search Engine Optimization (SEO), Web Development
What is your website’s current homepage telling the rest of the world? Think of your homepage as the front door of your home. You want it to be pretty, appealing and, most of all, functional. Much like the perfect paint color can be a warm welcome, there are simple strategies you can use to create […]
READ MOREMarketing, Search Engine Optimization (SEO), Social Media Marketing, Strategize, Web Development
Let’s say you are a small business owner. You have a website set up and blog on it regularly. You have joined Facebook and even tweet out some hot news every now and again. But why do you still feel like you aren’t reaching any new customers? If you are looking for a new way […]
READ MOREAdvertising, Content Marketing, Marketing, Search Engine Optimization (SEO), Web Development
Want to see your website rank higher than ever before? If so, you need to take time to increase your SEO efforts. Simply writing a great post or keyword stuffing your site is simply not enough. It is important to look at all opportunities to make your site more search engine friendly. Here are five […]
READ MORE