Brand Strategy Archives - Page 9 of 10 - GMS - Top Business & Internet Marketing Company Chicago

Knowledge Center

Personalized Mailers for Tracking: The Next Big Thing in Print Marketing

While many are turning to online media to market their business, printed marketing materials can still be an effective way to increase sales and grow the customer base. In fact, many advertisers consider a strategy that combines both digital and print marketing channels as the best approach to maintaining and growing a brand. What is […]

7 Tips for Surviving Through a Bad Publicity Storm

Brand Strategy, Business Planning, Evolve, Marketing

Bad publicity happens to the best of us. Even the most highly reputable companies experience adversity at some point. Like they say, it’s just a part of doing business. While we can’t control every negative experience that comes our way, we can learn to effectively manage and respond to these storms. In fact, how we […]

Cross-Promotional Marketing: Crafting Strategic Partnerships that Work

Brand Strategy, Content Marketing, Lead Conversion, Sales Conversion, Social Media Marketing, Strategize

Sharing marketing resources using cross-promotional campaigns has long been a trusted mainstay in a company’s advertising toolkit. Cross-promotional campaigns can be a great way to reach more customers, save money, and build connections within the business world. But it can also lead to wasted time, money, and reputation if done haphazardly. Before you partner with […]

Why Your Website Header Matters

Brand Strategy, Creative Development, Strategize, Web Development

Why is a good website header important? It’s important because that is where visitors spend most of their time. You may have only a few seconds with each potential customer. Make the most of this opportunity by offering them a powerful image. Your website header tells the world what your business is all about. Plain, […]

3 Lessons the 1990’s Taught Us About Marketing

Brand Strategy, Business Planning, Evolve, Marketing

Along with slap bracelets, Beanie Babies, and the oh-so-fun Furby, the 1990’s also saw a huge shift in the way companies marketed their products to reach more customers than ever before. As the dawn of the internet age, this decade experienced huge changes in how businesses interacted with customers and how they responded to consumer […]

The Art of a Successful Logo Change

Brand Strategy, Creative Development, Implement, Web Development

A logo change is one of the riskiest marketing endeavors businesses both large and small can undertake. The end result rarely goes unnoticed and is often categorized as either a huge hit or a big miss. Netflix is the latest victim of a logo change gone wrong. After recently transitioning their recognizable red logo to a red-on-white design, […]

Is your website Tablet-Friendly?

Brand Strategy, Creative Development, Evolve, Web Development

Responsive web design has become one of the biggest catch phrases for both small businesses looking to expand their brand and marketing firms trying to win them over. And while creating a site that adjusts to the ways in which consumers shop is important also having a clear focus on what type of design will […]

Linking-In for Marketing Success

Brand Strategy, Business Planning, Implement, Social Media Marketing

Founded in 2002, LinkedIn offers professionals in a number of industries the opportunity to interact and network through a series of connections. While the site started as a networking tool, it has since grown to include advertising, specialized campaigns, and article postings. While there are a slew of relevant and effective social media sites out […]

Tips For Building A Small Business Brand

Brand Strategy

As a small business owner, you have probably built a strong branding campaign for your company. With the consumer’s growing use of digital media and online social platforms, business owners are increasingly being pushed into the spotlight. Whether you run a small appliance shop or a fashionable hair salon, owners need to be aware of […]

The Beginner’s Guide to Blog Planning

Brand Strategy, Business Planning, Content Marketing, Creative Development, Lead Conversion, Social Media Marketing, Strategize, Web Development

By failing to prepare, you are preparing to fail. – Benjamin Franklin This is some sage advice from one of America’s most beloved patriots. Blog writing can be demanding while brain-numbing at the same time. Constantly trying to develop writings that are interesting yet easy-to-read is a skill that takes time and energy to master. […]

What People Say

Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.

- Berk

I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.

- Dennis

Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.

- Bill

Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.

- Tom

We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.

- Rob

It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.

- Bryan

We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.

- Rob

847.615.8200