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Brand Strategy, Business Planning, Evolve, Marketing
For some, staying local isn’t the best option if they want their business to expand and grow. Often even a nationwide campaign limits the possibilities that are out there. With the continuous growth of online access to populations all over the world the ability to take your marketing campaign global has become more achievable than […]
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Is your blog stuck in a rut or are you on a constant quest to find new ideas to write about? Don’t worry; you are not the only one. Many bloggers hit a creativity dry spell when it comes to curating interesting content for their blog on a consistent basis. Tackle the problem head-on by […]
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Why do most new small businesses fail? It’s often not a matter of an inferior product or poor service. It is often because they neglect to recognize an important part of any business plan: acquiring new customers. And the best way to attract potential customers is through a well-crafted marketing campaign. While there are a […]
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Did you know that 99% of all US households report having a least one television within the home? While the internet is often the focus of many marketing campaigns, television advertising is still a force to be reckoned with. In fact, if used correctly, it can be a powerful strategy for driving sales and increasing […]
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In today’s digital age, the way in which you conduct your business online is often the determining factor on how successful (or unsuccessful) you are. And while you may have your eye on the prize in the beginning, letting a few bad habits seep in can quickly lead to the demise of even the strongest […]
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Bad publicity happens to the best of us. Even the most highly reputable companies experience adversity at some point. Like they say, it’s just a part of doing business. While we can’t control every negative experience that comes our way, we can learn to effectively manage and respond to these storms. In fact, how we […]
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Along with slap bracelets, Beanie Babies, and the oh-so-fun Furby, the 1990’s also saw a huge shift in the way companies marketed their products to reach more customers than ever before. As the dawn of the internet age, this decade experienced huge changes in how businesses interacted with customers and how they responded to consumer […]
READ MOREBusiness Planning, Content Marketing, Email Marketing, Implement, Sales Conversion, Social Media Marketing
In the world of email marketing, many marketers tend to turn to flashy, elaborate subject lines to increase open rates and get their messages read. While this may work for a few select niche markets, direct and simple subject lines often fare much better. Writing a descriptive yet straightforward subject can help your messages stand […]
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To be successful at blogging requires a level of dedication to both consistent writing and quality work. For a true procrastinator, maintaining a steady stream of read-worthy posts can sometimes be difficult, if not impossible, to achieve. Distracted easily, they are often in a constant struggle to stay on task. While it may seem like this perpetual […]
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Have you ever received free shipping on your first purchase online or a percentage off a service just for trying a new company out? If so, then you have been given the gift of reciprocity – the BIG secret to winning over new customers. Reciprocity is defined as responding to a positive action with another positive action or […]
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