Brand Strategy, Business Planning, Evolve
Every business receives customer complaints from time to time. When bad reviews and upset clients disrupt your company\’s image it is important to look past the troubles to see the opportunities that these moments of adversity can present. You will then discover how easily this problem can be converted into a branding win. Convert any […]
READ MOREBranding is one of the most important aspects of any good marketing plan. In fact, many believe it is the cornerstone to a company\’s success. How often though do we take the time to critique our own brand\’s effectiveness? While maintaining a presence in the marketplace is vital so is the evaluation of the image […]
READ MOREContent Marketing, Evolve, Search Engine Optimization (SEO), Web Development
Blog writing can be a tedious task when done on a regular basis. One way to make the job easier is by following a systematic approach to curating each and every post. If you are stuck in a blog rut, start fresh by adopting a new, easy plan for success. Follow these five steps to […]
READ MOREWhen you finally finish school and receive your diploma, you feel like a rock star. You are ready to take the marketing world by storm using all marketing knowledge you learned in school. Get ready because you are now on a journey to another type of school. One that will teach you more than you […]
READ MOREThe quality of a website is often either really good or really bad. Rarely do sites fall into the so-so spectrum. But can you find out how successful your site is or more importantly isn’t? The answer lies in your ability to view it from another’s perspective; being an impartial observant critiquing the site on […]
READ MOREContent Marketing, Evolve, Marketing, Web Development
If you are like many who work in the marketing field, you just kind of fell into the industry. Your degree could be in business, graphic design, or even political science. You carried your weight by learning on your feet, following others examples and sometimes even winging it. But if you have yearning to hone […]
READ MOREBrand Strategy, Evolve, Mobile Marketing, Web Development
Does the thought of taking your site to the mobile world a bit scary? It can be intimidating to mess with what may already be a well-oiled machine but making your site more mobile-friendly is a must in today’s marketing world. Rather than jumping in feet first, lessen your risk by planning and strategizing your […]
READ MOREOk, let’s say you have been successfully blogging for a year now. If you write at least 2 posts a week that equates to nearly 100 or so pieces that you have banked over the last 365 days. You may now be starting to ask yourself the critical question every blogger eventually does: What other […]
READ MOREBrand Strategy, Evolve, Social Media Marketing, Web Development
Snapchat, an app allowing the user to send quickly-disappearing texts, was recently valued at 10 billion dollars. No, you didn’t hear me wrong – yes, 10 billion bucks. That is enough to buy 10 of your own personal space ships and still have some change left over. This figure has left many in the industry […]
READ MOREBrand Strategy, Evolve, Social Media Marketing
Marketing through images is becoming extremely important as our society increasingly continues to value the visual appeal of advertising campaigns. Instagram is by far the leader in developing a marketing strategy focused on sharing your story using images. If your photos seem to lack the appeal that you see on other’s profiles, it may help […]
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