Brand Strategy, Content Marketing, Lead Conversion, Sales Conversion, Social Media Marketing, Strategize
Sharing marketing resources using cross-promotional campaigns has long been a trusted mainstay in a company’s advertising toolkit. Cross-promotional campaigns can be a great way to reach more customers, save money, and build connections within the business world. But it can also lead to wasted time, money, and reputation if done haphazardly. Before you partner with […]
READ MOREEmail Marketing, Evolve, Lead Conversion
Converting website visitors into full-fledged readers is one of the biggest components to a successful online marketing strategy. Keeping a constant stream of contact between you and your audience, opt-in forms are one of the best ways to gather names and emails for distribution lists. Sharing with them promotional sales, regular newsletters, and information on […]
READ MOREBusiness Planning, Evolve, Lead Conversion, Sales Conversion
Have you ever received free shipping on your first purchase online or a percentage off a service just for trying a new company out? If so, then you have been given the gift of reciprocity – the BIG secret to winning over new customers. Reciprocity is defined as responding to a positive action with another positive action or […]
READ MOREBrand Strategy, Business Planning, Content Marketing, Creative Development, Lead Conversion, Social Media Marketing, Strategize, Web Development
By failing to prepare, you are preparing to fail. – Benjamin Franklin This is some sage advice from one of America’s most beloved patriots. Blog writing can be demanding while brain-numbing at the same time. Constantly trying to develop writings that are interesting yet easy-to-read is a skill that takes time and energy to master. […]
READ MOREApproach, Business Planning, Content Marketing, Lead Conversion, Sales Conversion
While many of us use Facebook every single day to talk with family, friends, and even acquaintances, business owners are often stumped on how to succeed in the marketing world using this social media platform. I have learned quite a bit about how to utilize this helpful tool in the last couple years and found […]
READ MOREBusiness Planning, Evolve, Lead Conversion
The northern Midwest has experienced one of the coldest winters on record and there doesn’t seem to be an end in sight. While we would like to stay warm and cozy tucked in our home, the world and our business continue to keep moving. The frigid temperatures and mountains of snow bring their own unique […]
READ MOREEvolve, Lead Conversion, Social Media Marketing
Every day millions of people post and read on Twitter and many of them could be your potential customers. Tweets, short text messages limited to 140 characters, have become an important way for businesses and individuals to share ideas, collaborate, and connect with others. If you are a business looking to grow your brand, you […]
READ MOREBrand Strategy, Creative Development, Implement, Lead Conversion
While social media and online marketing can prove effective, businesses should still invest advertising dollars into the direct mail approach to promoting their services and staying on the consumer’s radar. In fact, there are many advantages from a direct mail strategy that includes sending post cards, coupons, and flyers out to those that frequent your […]
READ MOREApproach, Lead Conversion, Social Media Marketing
If you haven’t heard the term Online Personality yet, you will soon. Creating an online persona for your brand is the new trend to hit the marketing industry. For years, companies have been humanizing their brand on television and print media. Always looking for additional opportunities, firms are now using social media to reach their […]
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