Market Research Archives - GMS - Top Business & Internet Marketing Company Chicago

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Quantitative vs. Qualitative Market Research: Which is Right for You?

Market research is any marketing department’s lifeblood. This research is all about gathering data that makes it easier to deliver the right marketing message to the right people at precisely the right time. There are two different types of marketing research to consider – qualitative and quantitative. You should be conducting both types of research […]

Are You Forgetting This Last Step in Your Marketing Funnel?

Market Research, Marketing

Have you taken a good look at your marketing funnel lately? If not, you could be missing important opportunities as they fall, well, out of your funnel. Converting leads into customers requires a top to bottom approach. Unfortunately many brands stop somewhere in-between. The last step – Measuring & Evaluation – is often the one […]

4 Reasons Why Chicago Businesses Should Invest in Market Research

Market Research, Marketing

When setting a course for your Chicago company’s marketing success, there is a lot to consider. Print ads, Facebook campaigns, website design – the different directions you can take are endless. How do you know which one will make the best use of both your time and money? One of the best ways to begin […]

3 Ways to Effectively Use Facebook Live

Advertising, Approach, Brand Strategy, Business Planning, Content Marketing, Creative Development, Evolve, Market Research, Marketing, Social Media Marketing, Strategize

Want a better way to connect with your followers on Facebook? Facebook Live is a new platform feature that allows users to stream live video to others. It has quickly become a popular way to engage with friends and followers online. And many brands are now jumping on the Facebook Live bandwagon, too. Like most […]

Integrated Marketing: What It Means for Your Small Business

Approach, Business Planning, Market Research, Marketing

In the past, small businesses had it pretty easy when it came to planning their marketing approach. There were fewer options to choose from and most of them were based on local advertising. Radio ads and mailed coupons were the standard fixtures in these campaigns. With online advertising becoming increasingly important and relevant to today’s […]

Boost Your Content Marketing Strategy using Webinars

Brand Strategy, Implement, Market Research, Marketing

Looking for a new strategy to reach potential customers in a meaningful, practical way? If so, you may want to consider including webinars in your content marketing tool case. As a smart blend of both content and video, webinars are a fresh, cost-effective approach to getting your brand’s message out to a large audience online. […]

How to Select the Right Online Tools

Approach, Market Research

Today’s marketers are fortunate to have a wealth of great online tools available to them. From those focused on keyword optimization to ones that help manage your email strategy, these aides can be instrumental in keeping your marketing plan on track in 2016. But along with many options also comes the difficulty in selecting the […]

Who’s Your Audience? Three Questions to Define Your Targets

Brand Strategy, Business Planning, Creative Development, Market Research, Marketing, Search Engine Optimization (SEO), Web Development, Writing

Defining who your audience is can be a critical first step in creating a marketing strategy that is not only effective but which can also serve both your short term and long term needs. Many businesses find it difficult to clearly identify who their audience is. When tackling the task of defining your target audience, […]

How to Make Your Marketing Strategy Customer-Focused

Market Research, Marketing, Strategize

What is one major mistake most companies make when planning their marketing strategy? They focus their efforts on their product and not the customer. History has proven time and time again that successful companies are ones that keep their attention fixated on what their customer’s needs, wants, and behaviors are. Unfortunately, recent trends have pulled […]

Native Advertising: A Smart Marketing Strategy or Waste of Time?

Market Research, Marketing, Strategize

Native advertising, the practice of infusing advertisements into online articles, is not without controversy. Rising in popularity by the likes of Buzzfeed, native advertising is one of the most talked about, and controversial, new terms to hit the marketing industry. While some proponents tout it as a brilliant way to reach the masses, critics see […]

What People Say

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- Dennis

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- Bill

Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.

- Tom

We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.

- Rob

It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.

- Bryan

We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.

- Rob

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