The number of reasons why online sales seem to underperform is infinite. Perhaps the prices are too high, the selection is not quite broad enough, or the user experience associated with shopping on your website is leaving much to be desired. User experience can have a bigger impact on your sales than you might think. […]
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An ecosystem is a system or group of elements that relies on the interaction of organisms with other organisms and their environments. It is the perfect way to describe digital marketing, too. It consists of your website, social media, and various other platforms and technologies all working together to help you fulfill your end goal. […]
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Some marketing experts say that the use of print media is pointless. A waste of time. But what if we just have lost the ability to reimagine how print can transform our current marketing efforts? Print is NOT dead. Below are some great examples of why you should still believe in the power of print. […]
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A strong advertising program is one of the most important aspects of the good quality business plan. And an integrated marketing team can be helpful in creating a strategy which leads to results. So often though small to mid-size businesses think that hiring a professional marketing team is too expensive or out of reach. This […]
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You have worked hard to build your company and your brand. It may have taken years and years of slow and steady progress to create your own positive brand image in your community. We often don’t think of the impact our good name has on our growth but we should! Brand reputation management is a […]
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The new trend in marketing today is AI PPC Management Systems. It seems like everyone is jumping on the artificial intelligence train. It draws business owners in with its promises of reduced overhead and ease of use. But, unfortunately, using AI in PPC campaigns isn’t all it’s cracked up to be. In fact, these marketing […]
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Mark Zuckerberg announced yet another Facebook newsfeed algorithm change for 2018. As Facebook struggles to maintain their social media dominance, these new changes will affect many businesses that use this platform. So how do you stay on “top” of your target customer’s feed…. by staying on “top” of the latest algorithm changes. Here are three […]
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Spotify, iHeart Radio, Pandora. The field of digital radio streaming is expanding all the time. And with tools like Amazon Echo and Bluetooth speakers, you can now listen to your favorite music anywhere and at any time… without having to carry around a heavy boom box. With the influx of digital stations, marketers have enjoyed […]
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Ever been to a restaurant where all the sides are available ‘a la carte? And did you ever walk away from these establishments still hungry? Digital marketing often works the same way. While picking and choosing which tactics you want to use may seem like the best option, it typically leads to less than stellar […]
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Approach, Business Planning, Marketing, Strategize
You can never get too comfortable when it comes to your digital marketing strategy. The world of online promotion and marketing is always changing. One of the most important goals of any advertising department should be to continue to evolve how they manage their own online strategy. Failing to keep up with the times leaves […]
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Have you taken a good look at your marketing funnel lately? If not, you could be missing important opportunities as they fall, well, out of your funnel. Converting leads into customers requires a top to bottom approach. Unfortunately many brands stop somewhere in-between. The last step – Measuring & Evaluation – is often the one […]
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Content Marketing, Marketing, Writing
Whether you have started writing a blog for your existing business or blogging is your business, it is one of the best ways to get more exposure online. And others make it seem so easy! Just write a few posts and the traffic starts flooding in. If only it was that simple. Today’s bloggers face […]
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