Advertising, Brand Strategy, Content Marketing, Marketing, Mobile Marketing, Social Media Marketing
The content you create for your social media marketing is the key that opens all seals. With good quality material, engagement will increase dramatically; likes and shares are sure to follow suit! Social Media Engagement? There’s a lot of talk these days about how to best engage with your audience on social media, but it […]
READ MOREAdvertising, Social Media Marketing
Companies and their marketing managers often mistakenly believe that they must choose between digital and print marketing. This is simply not the case. In fact, using both digital and print marketing is incredibly beneficial for numerous reasons. Below, you can learn about the similarities and differences between the two so you can make better decisions […]
READ MOREOnce upon a time, buying ad space on the internet was much like buying an ad on TV or in a newspaper. You would simply reach out to someone, pay a fee, and provide them with the ad you wanted them to display. Programmatic advertising is different, and in the digital landscape, it’s crucial. Here […]
READ MORESpotify, iHeart Radio, Pandora. The field of digital radio streaming is expanding all the time. And with tools like Amazon Echo and Bluetooth speakers, you can now listen to your favorite music anywhere and at any time… without having to carry around a heavy boom box. With the influx of digital stations, marketers have enjoyed […]
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An easy way to get more exposure for your brand is by better utilizing the tools you already have. For most businesses, Facebook is at the cornerstone of their online presence. This social media platform makes it simple to establish a business page while also reaching a large amount of people. Even a business owner […]
READ MOREAdvertising, Business Planning, Marketing, Search Engine Optimization (SEO), Social Media Marketing
Every small business needs to be mindful of how they spend their marketing dollars. Budgets are limited and every penny counts. You want to make sure you get the most bang for your marketing buck. What you invest in can mean the difference between success and a busted budget. There are many avenues you can […]
READ MOREAdvertising, Marketing, Print Marketing, Writing
Some marketing experts say print marketing is a lost cause. The days of catalogs and mailers have been replaced with websites and Facebook ads. And while online promotions are quickly becoming the leading way to boost your business, print still has its place in every good marketing program. In order to make print ad campaigns […]
READ MOREAdvertising, Analytics, Approach, Brand Strategy, Business Planning, Content Marketing, Results, Social Media Marketing, Strategize
A good Facebook page is a must-have for today’s businesses. It’s a great way to reach your customers on a regular basis in an easy, low-cost way. It also offers a powerful platform for you to market your brand, products and services. But simply having a Facebook page is not enough. A big mistake many […]
READ MOREAdvertising, Approach, Business Planning, Creative Development, Evolve, Marketing, Mobile Marketing
What Black Friday is to big-box retailers, Small Business Saturday is to the local shops on Main Street. In fact, many small companies will see one of their busiest shopping days this November 26th. This new concept has gained quick popularity over the last couple years. So how do you capitalize on the push towards […]
READ MOREAdvertising, Approach, Brand Strategy, Business Planning, Content Marketing, Creative Development, Evolve, Market Research, Marketing, Social Media Marketing, Strategize
Want a better way to connect with your followers on Facebook? Facebook Live is a new platform feature that allows users to stream live video to others. It has quickly become a popular way to engage with friends and followers online. And many brands are now jumping on the Facebook Live bandwagon, too. Like most […]
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