There are so many different ways you could approach your marketing program. In fact there are literally thousands of tasks you could try to cram into each day. But what if managing your marketing strategy was easier than that? What if creating a successful brand is accomplished through the simple act of asking yourself the […]
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Most brands would agree that including keywords in your content is important. They would probably also agree that researching what keywords to use is just as important. What you may not get the same answer on though is how to go about discovering the right phrases and words to boost your SEO rankings. There are […]
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Small business owners need to know a lot about a lot of things. They need to know how to balance their books, how to run payroll and, most importantly, how to keep their doors open. One aspect of business management that is often a little more difficult to pinpoint is how to best market your […]
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Are you stumped as to why your business isn’t getting more traffic online? You have a good website. You engage on Facebook and Twitter. You may even be trying out some SEO tactics. So why aren’t you gaining traction? The biggest mistake businesses make with their online efforts is not establishing themselves as the industry […]
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Are you ready to put 2016 in the books? It has been a year of many marketing up’s and down’s. Mobile online shopping and video content both took huge leaps forward while conventional advertising took a backseat. Add in a presidential election and it made for one crazy year. As 2016 comes to a close, […]
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A good Facebook page is a must-have for today’s businesses. It’s a great way to reach your customers on a regular basis in an easy, low-cost way. It also offers a powerful platform for you to market your brand, products and services. But simply having a Facebook page is not enough. A big mistake many […]
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What Black Friday is to big-box retailers, Small Business Saturday is to the local shops on Main Street. In fact, many small companies will see one of their busiest shopping days this November 26th. This new concept has gained quick popularity over the last couple years. So how do you capitalize on the push towards […]
READ MOREToday’s world is a media-driven marketplace. Snap decisions are made from the images we see on websites and social media. As business professionals, we no longer have the opportunity to make that great first impression in-person. We now make it online and at essentially anytime someone is browsing the web. The new world in which […]
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Want a better way to connect with your followers on Facebook? Facebook Live is a new platform feature that allows users to stream live video to others. It has quickly become a popular way to engage with friends and followers online. And many brands are now jumping on the Facebook Live bandwagon, too. Like most […]
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The only way to succeed in any type of business is to address your customers’ pain points. You must find a solution to their biggest challenges. But uncovering what that problem is can be a big problem in and of itself. Although finding the answers can be difficult failing to do so can mean disaster for […]
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