Storytelling is one of the best ways to ignite other\’s excitement about your product. It can provide your company the unique opportunity to make both a personal and emotional connection with your brand. But these connections can only be made with a clear focus on the purpose of the story you tell. To be effective […]
READ MOREApproach, Lead Conversion, Sales Conversion
In the world of marketing, each new customer you reach is a small victory. It can be quite the feat to grow your consumer base, especially in ultra-competitive industries. But this is only half the battle. Once you have convinced the customer to “try you out”, it is now time to retain them building loyalty […]
READ MOREApproach, Business Planning, Marketing
Target marketing is a great way to influence your customer\’s behavior. It can also be an effective strategy for building brand loyalty for long-term success. Unfortunately many businesses find themselves lost in the woods when it comes to hitting the mark. They stray from a good strategy and quickly fall off the path to success. […]
READ MOREApproach, Brand Strategy, Business Planning, Marketing, Social Media Marketing
This past week has been quite exciting as people across the world were at the edge of their seats waiting for the birth of Prince William and Kate Middleton\’s second child. Once a girl was born, another waiting game began for the announcement of the baby\’s name. Millions of people checked social media and news […]
READ MOREApproach, Marketing, Social Media Marketing
What do you look for in potential employees for your marketing firm? What skills do you find impressive? What traits do you have on your checklist? Hiring a professional for your marketing needs can be a tough task. While experience isn\’t everything, it can be a huge benefit when looking for your next social media […]
READ MOREApproach, Brand Strategy, Creative Development
Your brand can be one of the most valuable assets you own. Yet many fail to realize the threats that can damage their brand both online and in the marketplace. Even more importantly, few properly protect it from harm against those trying to use it without permission. Once tarnished, a company’s “good name” is hard […]
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If you type “logo change” into any given search engine, you will see a wide variety of articles. Some will say a logo change should be avoided at all costs. Others promote the rebranding as a way to move a company forward and refocus their image. The answer to the benefits of any change is […]
READ MOREApproach, Business Planning, Search Engine Optimization (SEO), Web Development
According to recent studies, Yahoo and Bing searchers now dominate 29% of the market share – a huge percentage compared to where its business was just a few years back. In fact, Bing is becoming a driving force in today’s online SEO world. While we must continue to cater to those that use the standard […]
READ MOREApproach, Brand Strategy, Content Marketing, Search Engine Optimization (SEO), Web Development
Thinking of starting a blog? One of the dreaded tasks most newbies struggle with is the profile summary and rightfully so. It’s hard to sum up who you are in 100 words or less. How do you cram in every nugget of goodness of what makes you interesting to others into one short blurb? While […]
READ MOREAnalytics, Approach, Marketing, Social Media Marketing
Launched in August 2014, the new Pinterest Analytics offers businesses that use the site a fresh take on ways to interpret data from their profile. Professional users can now access a wealth of information based on a number of site factors including number of re-pins, how others access your site, and which boards are most […]
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