No matter where you are in the brand building process, there is always room for improvement. One of the most important aspects of any brand is the underlying message you send to others. It is one of the best ways to clearly convey what your brand is about and what you have to offer others. […]
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If your website has been around for a while, you probably have more than your fair share of outdated posts. Even sites that would be considered “newer” may have a few posts that are not very useful. While our first thought might be to leave well enough alone, these outdated posts could actually be hurting […]
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Every company needs to tell their story. Whether it’s through an “About Me” page or in a product catalog, the story is what makes your company something more than just a business. It helps create the connection with the customer while telling the world what your brand is all about. Many businesses get stuck when […]
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Are you ready to put 2016 in the books? It has been a year of many marketing up’s and down’s. Mobile online shopping and video content both took huge leaps forward while conventional advertising took a backseat. Add in a presidential election and it made for one crazy year. As 2016 comes to a close, […]
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The whole concept of marketing can be overwhelming. There seems to always be so much to do. Project planning, social media campaigns, SEO strategizing. The list of complicated tasks can go on and on. Fortunately, there are many small things you can do in the new year to boost your brand. While having a comprehensive […]
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A good Facebook page is a must-have for today’s businesses. It’s a great way to reach your customers on a regular basis in an easy, low-cost way. It also offers a powerful platform for you to market your brand, products and services. But simply having a Facebook page is not enough. A big mistake many […]
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Want a better way to connect with your followers on Facebook? Facebook Live is a new platform feature that allows users to stream live video to others. It has quickly become a popular way to engage with friends and followers online. And many brands are now jumping on the Facebook Live bandwagon, too. Like most […]
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Start thinking about 2017 now? But it’s not even November yet. While January may seem lightyears away, the New Year will be here before you know it. The hustle and bustle of the holidays will swoop in, speed past us in a flash, and, before we know it, we will be enjoying another 12 months […]
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At some point, every business needs to design a logo. In fact, many businesses will change their logo multiple times over the years. A logo is more than just a fancy picture that you can put on business cards. It is an influential symbol that can strengthen your brand helping it build upon its legacy. […]
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The voice of your brand is one of your most valuable assets. It is the message you are sending out to the world and what can attract others to business. Protecting your brand’s good name should be one of your top priorities and growing it further an ongoing goal. Take control of your brand’s voice […]
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