Brand Strategy, Business Planning, Evolve, Marketing, Search Engine Optimization (SEO), Web Development
How many visitors are you converting on your website? Five out of ten? Or maybe even less? While the ways in which we track conversion rates and the amount of information we can gather is becoming more and more complicated, one basic premise remains: better conversion rates lead to greater sales. And who doesn’t want […]
READ MOREBrand Strategy, Business Planning, Creative Development
Whether you are a new start-up or have been around for decades, you probably have one of the same marketing objectives as most businesses – growing the brand. Building your brand is the only way to take limited popularity and convert it into long-term success. It’s what turns a passing fad into a legitimate product or […]
READ MOREBusiness Planning, Content Marketing, Implement, Social Media Marketing
How successful is your small business Facebook page? Is your page drawing customers in or turning them away? If you are missing out on the power of this popular social media site, it may be time to revisit your Facebook strategy. Here are some common page blunders and how you can refocus your efforts for […]
READ MOREBusiness Planning, Content Marketing, Evolve, Search Engine Optimization (SEO), Web Development
Search engine optimization still remains one of the best ways to get others to discover your brand through your website. It not only increases a business’s visibility online but can also create more leads and, in turn, more customers. Finding smart strategies for increasing your SEO rankings can lead to increased traffic and better brand […]
READ MOREBusiness Planning, Evolve, Marketing, Social Media Marketing
For decades, the marketing world has been told how critical the baby boom generation is to the overall buying power of the US economy. While this generation still has some say, Millennials are quickly becoming the new majority on the block. Born between 1981 and 1992, this demographic accounts for nearly 80 million Americans – […]
READ MOREApproach, Business Planning, Market Research, Marketing
In the past, small businesses had it pretty easy when it came to planning their marketing approach. There were fewer options to choose from and most of them were based on local advertising. Radio ads and mailed coupons were the standard fixtures in these campaigns. With online advertising becoming increasingly important and relevant to today’s […]
READ MOREBusiness Planning, Evolve, Web Development
Choosing a domain name is no small feat. It can be both confusing and stressful especially for those without professional marketing experience. Whether you are launching a new company or a new blog, selecting the right name for your site can be the differentiating factor that leads to its success. It not only affects what […]
READ MOREBrand Strategy, Business Planning, Creative Development, Market Research, Marketing, Search Engine Optimization (SEO), Web Development, Writing
Defining who your audience is can be a critical first step in creating a marketing strategy that is not only effective but which can also serve both your short term and long term needs. Many businesses find it difficult to clearly identify who their audience is. When tackling the task of defining your target audience, […]
READ MOREBusiness Planning, Evolve, Marketing
The marketing world and all that it entails is constantly changing and with it the needs of businesses and organizations wanting to keep up. The people they hire and the titles they give them often also reflect this ebb and flow within the industry. Each year seems to usher in a wealth of new roles […]
READ MOREBrand Strategy, Business Planning, Social Media Marketing, Strategize
Are you finding it increasingly difficult to manage your online social media profiles? Many small business owners are struggling to stay on top of the trends and reach their customers online. The social media world has grown exponentially over the last couple years exploding into hundreds of different platforms of which to choose from. It […]
READ MORE