Business Planning, Evolve, Marketing, Social Media Marketing
Are you being smart in how you approach your company’s social media efforts? It\’s easy to begin with great intentions and then get lost in the vastness of the online world. Wasting time and energy, we lose focus on social media\’s true purpose: attract new customers and interact with existing ones while building the brand […]
READ MOREBusiness Planning, Implement, Marketing
Often when business owners brainstorm ways to increase their sales they overthink the solution. A grandiose strategy is rarely what is needed or necessary. More often than not what are really required are simple adjustments to our daily habits. A clean desk each morning. A kept-up filing system. A way for tracking marketing communication efforts. […]
READ MOREApproach, Business Planning, Marketing
Target marketing is a great way to influence your customer\’s behavior. It can also be an effective strategy for building brand loyalty for long-term success. Unfortunately many businesses find themselves lost in the woods when it comes to hitting the mark. They stray from a good strategy and quickly fall off the path to success. […]
READ MOREBusiness Planning, Evolve, Web Development
In the early years of marketing, writing use to just be writing. You\’d pen a couple sentences, edit your work, and then publish. The online world though has created almost a completely new genre of writing. One that has very specific goals: capture the audience\’s attention quickly, keep the audience engaged, and prompt the audience […]
READ MOREApproach, Brand Strategy, Business Planning, Marketing, Social Media Marketing
This past week has been quite exciting as people across the world were at the edge of their seats waiting for the birth of Prince William and Kate Middleton\’s second child. Once a girl was born, another waiting game began for the announcement of the baby\’s name. Millions of people checked social media and news […]
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There are many parts of a website to consider when determining how and where to include leading content. Although often an afterthought, a site\’s sidebar can be a tremendous resource for featuring information you want read. It\’s important for you to utilize this prime real estate to the best of its ability. Below are 5 […]
READ MOREBusiness Planning, Evolve, Mobile Marketing, Search Engine Optimization (SEO), Web Development
Big news shook up the online world last week when Google announced that it will now offer higher rankings to sites with a mobile-friendly design. While this change only affects those searches done on smartphones and tablets, the move has many small businesses reeling as they search for a solution. As one of the biggest […]
READ MOREBrand Strategy, Business Planning, Evolve
Every business receives customer complaints from time to time. When bad reviews and upset clients disrupt your company\’s image it is important to look past the troubles to see the opportunities that these moments of adversity can present. You will then discover how easily this problem can be converted into a branding win. Convert any […]
READ MOREBrand Strategy, Business Planning, Strategize
Are you ruining your company’s marketing strategy? A well-crafted approach to both long-term and short-term advertising efforts is important for small and large companies alike. In fact, marketing has become so vital it is often a key determining factor in the overall success of a business. How you handle this hefty responsibility can make or […]
READ MOREApproach, Business Planning, Search Engine Optimization (SEO), Web Development
According to recent studies, Yahoo and Bing searchers now dominate 29% of the market share – a huge percentage compared to where its business was just a few years back. In fact, Bing is becoming a driving force in today’s online SEO world. While we must continue to cater to those that use the standard […]
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