Brand Strategy, Creative Development, Implement, Writing
Proofreading is a dreaded task no writer every looks forward to. And while proofreading is not always fun, it’s a necessary evil in the writing world. Published authors would never think of printing a book without proofreading it first, but many online writers think these rules don’t apply to them. What they fail to realize […]
READ MORECreative Development, Marketing, Strategize, Writing
These days everyone has a blog. The online world is filled with blogs on every topic imaginable. The selection may be immense but you will find the quality of content may be less than stellar. Providing good quality content consistently is the best way to help your site stand out from the competition. Whether you […]
READ MOREApproach, Creative Development, Evolve, Strategize, Web Development
1. Is your website Responsive for mobile devices? More and more users are reaching for their smartphones and tablets before they open up their laptop or desktop computers. Simply put, it’s easier, quicker, more accessible to do a quick search on your phone while you’re thinking of it rather than to try to remember when […]
READ MOREBrand Strategy, Content Marketing, Creative Development, Search Engine Optimization (SEO), Web Development
For most small businesses designing the company’s website is no small feat. As the anchor of any successful site, the home page can be one of the most important aspects to consider. A smart, effective page can be instrumental at drawing in visitors and keeping them on your site. A lackluster page though can have […]
READ MOREBrand Strategy, Business Planning, Creative Development, Market Research, Marketing, Search Engine Optimization (SEO), Web Development, Writing
Defining who your audience is can be a critical first step in creating a marketing strategy that is not only effective but which can also serve both your short term and long term needs. Many businesses find it difficult to clearly identify who their audience is. When tackling the task of defining your target audience, […]
READ MOREApproach, Creative Development, Writing
If you are in stuck in a content rut, it may not be for the reason you think. Most writers blame a lack of skill and focus on the actual practice of penning their content. While this may in fact be true, another factor to consider is the manner in which you approach the task […]
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A worldwide invasion has occurred, one that rivals the Beatles arrival to the United States. It is the Minion Craze. No matter where you turn, these lovable pint-size yellow guys are everywhere from the fast food drive-thru window to the neighborhood grocery store. While they may be annoying to some, their mass appeal is undisputable. […]
READ MOREApproach, Brand Strategy, Creative Development
Your brand can be one of the most valuable assets you own. Yet many fail to realize the threats that can damage their brand both online and in the marketplace. Even more importantly, few properly protect it from harm against those trying to use it without permission. Once tarnished, a company’s “good name” is hard […]
READ MOREApproach, Creative Development
If you type “logo change” into any given search engine, you will see a wide variety of articles. Some will say a logo change should be avoided at all costs. Others promote the rebranding as a way to move a company forward and refocus their image. The answer to the benefits of any change is […]
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Standing is not allowed — at least not in the marketing world. Remain stagnate in your advertising endeavors and your brand gets lost in the shuffle. Soon you will start to see your profits fall. Your once successful business is now just getting by. Don’t just stand idly by, do something about it! One of […]
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