While writing content isn\’t rocket science, there is a certain level of skill and finesse needed to be a good content writer. Not only does it take the ability to continuously generate interesting, well-written articles but also write in a style which appeals to the audience. Good content writers incorporate consistent habits into their everyday. […]
READ MOREA robust, organic email list is one of the best tools for building your brand. It not only strengthens your email marketing campaign but can also keep customers engaged on a more consistent basis. When the list becomes outdated or ineffective, many turn to a list-purchasing company. While you may see it as an easy […]
READ MOREBusiness Planning, Implement, Marketing
Often when business owners brainstorm ways to increase their sales they overthink the solution. A grandiose strategy is rarely what is needed or necessary. More often than not what are really required are simple adjustments to our daily habits. A clean desk each morning. A kept-up filing system. A way for tracking marketing communication efforts. […]
READ MOREImplement, Web Development, Writing
Few things can lower the legitimacy of a good article more than writing errors. Browsing online for just a few minutes uncovers a wealth of grammatical blunders that survived the editing process. While these small flubs may seem inconsequential, they actually can turn a good piece from appealing to unreadable. What many writers fail to […]
READ MORENo matter if in a physical store or shopping online, one fact remains the same — customers don\’t like waiting to checkout. The checkout process is a key element of any online store and an important one for shoppers. Having a process that takes too long can ruin a potential sale as customers get frustrated […]
READ MOREImplement, Search Engine Optimization (SEO), Web Development
We all know that a strong website is one of the key components of a valuable online marketing campaign. What we tend to forget though is the important role the site\’s home page has to its overall success. If your home page isn\’t making the impact you were expecting it may be time to reexamine […]
READ MOREBrand Strategy, Implement, Social Media Marketing, Web Development
What do SpongeBob Squarepants, the New England Patriots, and Ryan Seacrest have in common? They all have over million followers on Twitter. Yes, 1,000,000 followers. While the average number of followers is 208, having a hundred thousand or even a million followers is not out of the question. But how do you get there? The […]
READ MOREBusiness Planning, Implement, Marketing, Web Development
There are many parts of a website to consider when determining how and where to include leading content. Although often an afterthought, a site\’s sidebar can be a tremendous resource for featuring information you want read. It\’s important for you to utilize this prime real estate to the best of its ability. Below are 5 […]
READ MOREImplement, Social Media Marketing
A Pinterest account is a great way for a business to share with the world their products and services. Much like the home though it can become cluttered with too much content and incorrect or misplaced information. Taking time to spring clean your account can help you gain more followers while reinforcing your brand\’s image. […]
READ MOREImplement, Social Media Marketing
How accurate are your company\’s online profiles? Review sites such a Yelp are increasingly becoming one of the most popular ways consumers are discovering companies online. For this reason alone, accurate profiles can mean the difference between a thriving business and one heading downhill. Investigating further into how your business is portrayed online can help […]
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