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Just because your business is small doesn’t mean it can be successful and compete against the big box retailers for market share. In fact, many believe that smaller mom and pop shops are making a comeback seeing increased traffic in the stores and better sales figures. And the consumer base is embracing this shift. Small […]
READ MOREBrand Strategy, Business Planning, Evolve, Marketing
For some, staying local isn’t the best option if they want their business to expand and grow. Often even a nationwide campaign limits the possibilities that are out there. With the continuous growth of online access to populations all over the world the ability to take your marketing campaign global has become more achievable than […]
READ MOREBrand Strategy, Business Planning, Content Marketing, Evolve, Market Research, Marketing, Mobile Marketing, Web Development
Why do most new small businesses fail? It’s often not a matter of an inferior product or poor service. It is often because they neglect to recognize an important part of any business plan: acquiring new customers. And the best way to attract potential customers is through a well-crafted marketing campaign. While there are a […]
READ MOREAnalytics, Approach, Marketing, Social Media Marketing
Launched in August 2014, the new Pinterest Analytics offers businesses that use the site a fresh take on ways to interpret data from their profile. Professional users can now access a wealth of information based on a number of site factors including number of re-pins, how others access your site, and which boards are most […]
READ MOREImplement, Marketing, Mobile Marketing, Print Marketing
If you ask any successful blogger what their number one income generator is you will more than likely hear the same response time and time again: sales from their eBook. The eBook has become a wildly popular way to not only reap financial rewards but also gain interest and traffic to a site. But how […]
READ MOREApproach, Marketing, ROI, Sales Conversion
Writing is a tough task even for the seasoned professional. Why do some become great writers offering readers interesting, thoughtful content while others seem to flounder? While natural ability is a factor in their success there are also certain habits talented writers use to develop and grow their skills. Want to create better, more interesting […]
READ MOREEmail Marketing, Marketing, Sales Conversion, Strategize
Email marketing is still one of the best ways to promote your business. One of the main reasons why this strategy continues to be successful for so many is that it directs its focus on customers that have already agreed to be contacted by you. Showing previous interest in your brand, these prospects are more […]
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Bad publicity happens to the best of us. Even the most highly reputable companies experience adversity at some point. Like they say, it’s just a part of doing business. While we can’t control every negative experience that comes our way, we can learn to effectively manage and respond to these storms. In fact, how we […]
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Along with slap bracelets, Beanie Babies, and the oh-so-fun Furby, the 1990’s also saw a huge shift in the way companies marketed their products to reach more customers than ever before. As the dawn of the internet age, this decade experienced huge changes in how businesses interacted with customers and how they responded to consumer […]
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