Market Research, Marketing, Strategize
What is one major mistake most companies make when planning their marketing strategy? They focus their efforts on their product and not the customer. History has proven time and time again that successful companies are ones that keep their attention fixated on what their customer’s needs, wants, and behaviors are. Unfortunately, recent trends have pulled […]
READ MOREMarket Research, Marketing, Strategize
Native advertising, the practice of infusing advertisements into online articles, is not without controversy. Rising in popularity by the likes of Buzzfeed, native advertising is one of the most talked about, and controversial, new terms to hit the marketing industry. While some proponents tout it as a brilliant way to reach the masses, critics see […]
READ MOREBusiness Planning, Evolve, Marketing, Social Media Marketing
Are you being smart in how you approach your company’s social media efforts? It\’s easy to begin with great intentions and then get lost in the vastness of the online world. Wasting time and energy, we lose focus on social media\’s true purpose: attract new customers and interact with existing ones while building the brand […]
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Often when business owners brainstorm ways to increase their sales they overthink the solution. A grandiose strategy is rarely what is needed or necessary. More often than not what are really required are simple adjustments to our daily habits. A clean desk each morning. A kept-up filing system. A way for tracking marketing communication efforts. […]
READ MOREApproach, Business Planning, Marketing
Target marketing is a great way to influence your customer\’s behavior. It can also be an effective strategy for building brand loyalty for long-term success. Unfortunately many businesses find themselves lost in the woods when it comes to hitting the mark. They stray from a good strategy and quickly fall off the path to success. […]
READ MOREApproach, Brand Strategy, Business Planning, Marketing, Social Media Marketing
This past week has been quite exciting as people across the world were at the edge of their seats waiting for the birth of Prince William and Kate Middleton\’s second child. Once a girl was born, another waiting game began for the announcement of the baby\’s name. Millions of people checked social media and news […]
READ MOREBusiness Planning, Implement, Marketing, Web Development
There are many parts of a website to consider when determining how and where to include leading content. Although often an afterthought, a site\’s sidebar can be a tremendous resource for featuring information you want read. It\’s important for you to utilize this prime real estate to the best of its ability. Below are 5 […]
READ MOREApproach, Marketing, Social Media Marketing
What do you look for in potential employees for your marketing firm? What skills do you find impressive? What traits do you have on your checklist? Hiring a professional for your marketing needs can be a tough task. While experience isn\’t everything, it can be a huge benefit when looking for your next social media […]
READ MOREWe use calendars in virtually every aspect of our life from school to work to our personal finances. Why not use the same strategy when planning your company’s marketing campaign? Calendars help you look at the big picture while adding concrete tasks and goals to accomplish. Whether you prefer a paper and pen version or […]
READ MOREContent Marketing, Marketing, Strategize, Web Development
Which is more important: a great, expertly-written article or posting on your site regularly? The answer is both. Without interesting topics, visitors become bored and disengaged. Posting infrequently or sporadically makes them less likely to frequent your site on a regular basis. Having a consistent message with quality, well-written content can help further your brand […]
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