Brand Strategy, Lead Conversion, ROI, Sales Conversion, Social Media Marketing, Strategize
Branding yourself through Facebook is important to any small business wanting to succeed online. With over six billion users, Facebook offers a unique opportunity to reach potential customers both on the local level and across the world. One of the biggest mistakes businesses make when developing their brand on Facebook is focusing too much on […]
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Is your Etsy site seeing less than stellar sales? Even the most beautifully handcrafted piece can experience a lack of interest if the right marketing strategies aren’t in place. You don’t need to be an advertising genius to start attracting more attention to your Etsy shop. Just a few simple strategies can have you on […]
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Since its launch in October 2010, Instagram has grown into one of the largest, most popular photo-sharing apps on the market today. One of the main reasons for Instagram’s success is its ability to continuously evolve while responding to the user’s ever-changing needs. Built on a strong foundation, Instagram has weathered the storm of other […]
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Sharing marketing resources using cross-promotional campaigns has long been a trusted mainstay in a company’s advertising toolkit. Cross-promotional campaigns can be a great way to reach more customers, save money, and build connections within the business world. But it can also lead to wasted time, money, and reputation if done haphazardly. Before you partner with […]
READ MOREImplement, Search Engine Optimization (SEO), Social Media Marketing, Web Development
Marketing guru Matt Cutts recently caused waves when he released an article claiming that the art of guest blogging was dead. He later reframed his position stating that it can be a beneficial practice but shouldn’t be relied on for search engine optimization (SEO) purposes. Calling the world of guest blogging too spammy, Matt encouraged his readers to […]
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In the world of email marketing, many marketers tend to turn to flashy, elaborate subject lines to increase open rates and get their messages read. While this may work for a few select niche markets, direct and simple subject lines often fare much better. Writing a descriptive yet straightforward subject can help your messages stand […]
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Founded in 2002, LinkedIn offers professionals in a number of industries the opportunity to interact and network through a series of connections. While the site started as a networking tool, it has since grown to include advertising, specialized campaigns, and article postings. While there are a slew of relevant and effective social media sites out […]
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Press releases are a great way to share exciting news about your business with customers. They can also help build your Google ratings too! In order for press releases to be the most effective though they need to be read by others online. Creating interesting, attention-grabbing press releases will help make your efforts well worth […]
READ MORECreative Development, Search Engine Optimization (SEO), Social Media Marketing, Strategize
The world of Google Plus is still an unknown to many in the industry. While some may choose to concentrate on easier targets like Facebook and Twitter for their social media content, it is a HUGE mistake to ignore Google Plus and doing so can actually hurt your online marketing strategies. Boasting as the second […]
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By failing to prepare, you are preparing to fail. – Benjamin Franklin This is some sage advice from one of America’s most beloved patriots. Blog writing can be demanding while brain-numbing at the same time. Constantly trying to develop writings that are interesting yet easy-to-read is a skill that takes time and energy to master. […]
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