Business Planning, Evolve, Web Development
Choosing a domain name is no small feat. It can be both confusing and stressful especially for those without professional marketing experience. Whether you are launching a new company or a new blog, selecting the right name for your site can be the differentiating factor that leads to its success. It not only affects what […]
READ MOREBrand Strategy, Content Marketing, Search Engine Optimization (SEO), Web Development, Writing
Most SEO experts would tell you that link building is an important aspect of any effective online marketing strategy. What they might not always share though is that can also be a dangerous one. One bad move and you can see your ranking efforts go down the tubes. While the usefulness of link building has […]
READ MOREBrand Strategy, Business Planning, Creative Development, Market Research, Marketing, Search Engine Optimization (SEO), Web Development, Writing
Defining who your audience is can be a critical first step in creating a marketing strategy that is not only effective but which can also serve both your short term and long term needs. Many businesses find it difficult to clearly identify who their audience is. When tackling the task of defining your target audience, […]
READ MOREImplement, Web Development, Writing
The rising popularity of blogging as a legitimate full-time job has given people a real opportunity to live the American Dream – working for yourself… at home…. in your pajamas. In reality, blogging is much more than that. There are strict deadlines to meet, a long-list of day-to-day tasks to complete and a large audience […]
READ MOREWhen people want to contact a company, they often turn to its website contact page for answers. They expect to be presented the opportunity to reach an actual person at the business in some sort of meaningful way. Sometimes though they are left disappointed. Every good contact page should build two things between the customer […]
READ MOREHow are visitors interacting with your site? You can spend countless time and endless resources generating lots of inbound traffic but if you don’t convert those visits into sales than you have lost the marketing battle. Getting others to your site is only half the battle. The other half is getting them to interact with […]
READ MORESearch Engine Optimization (SEO), Web Development
Link building has quickly become a dirty word among those looking to rank higher on Google. In fact, there has been a big push in the industry not to use them. But before you jump on the anti-link bandwagon consider how they can be used effectively to generate results. The best (and only) approach is […]
READ MOREBrand Strategy, Content Marketing, Strategize, Web Development
The old-school interview post is a great way to include a fresh approach to quality content on your site. Often a forgotten tool, a well-crafted interview post helps generate more shareable, interesting writing especially for those in a creative slump. If it has been a long time since you conducted one, it may be the […]
READ MOREImplement, Web Development, Writing
Few things can lower the legitimacy of a good article more than writing errors. Browsing online for just a few minutes uncovers a wealth of grammatical blunders that survived the editing process. While these small flubs may seem inconsequential, they actually can turn a good piece from appealing to unreadable. What many writers fail to […]
READ MOREImplement, Search Engine Optimization (SEO), Web Development
We all know that a strong website is one of the key components of a valuable online marketing campaign. What we tend to forget though is the important role the site\’s home page has to its overall success. If your home page isn\’t making the impact you were expecting it may be time to reexamine […]
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