Writing takes time and effort. In fact, it takes a lot of time and effort. For some though, their writing bears little fruit and they are left wondering what their content is missing. The problem often lies in the fact that these writers have developed poor habits over the years. From not editing properly to […]
READ MOREContent Marketing, Marketing, Strategize, Web Development, Writing
How much do you really know about content marketing? While many marketers believe they are experts in the field, many find that the facts they believe to be true are far from accurate. With the influence of this tool becoming increasingly essential to a brand’s overall success, it is critical that those in charge know […]
READ MOREBrand Strategy, Content Marketing, Search Engine Optimization (SEO), Web Development, Writing
Most SEO experts would tell you that link building is an important aspect of any effective online marketing strategy. What they might not always share though is that can also be a dangerous one. One bad move and you can see your ranking efforts go down the tubes. While the usefulness of link building has […]
READ MOREBrand Strategy, Business Planning, Creative Development, Market Research, Marketing, Search Engine Optimization (SEO), Web Development, Writing
Defining who your audience is can be a critical first step in creating a marketing strategy that is not only effective but which can also serve both your short term and long term needs. Many businesses find it difficult to clearly identify who their audience is. When tackling the task of defining your target audience, […]
READ MOREImplement, Web Development, Writing
The rising popularity of blogging as a legitimate full-time job has given people a real opportunity to live the American Dream – working for yourself… at home…. in your pajamas. In reality, blogging is much more than that. There are strict deadlines to meet, a long-list of day-to-day tasks to complete and a large audience […]
READ MOREWhile what we put into our posts, articles, ebooks, and newsletters is important so is the way in which we present to the readers. Unfortunately what we have floating in our heads may not translate as well onto paper and your first draft should never be your last. Readers not only have a desire to […]
READ MOREEvolve, Marketing, Mobile Marketing, Social Media Marketing, Writing
In the world of live broadcasting, Periscope is quickly becoming the leading “go-to” app taking the technology world by storm. Under the Twitter umbrella, this platform is an easy and simple way to stream live video straight from your phone. It is a favorite for bloggers and other online personalities looking to connect with their […]
READ MOREWe have all been there before – the dreaded creative rut. It’s that dark time when your mind seems to be a jumble of incomprehensible phrases and the right words are nowhere near the tip of your tongue. What typically takes you 30 minutes to write is now taking hours and is still a shamble […]
READ MOREApproach, Creative Development, Writing
If you are in stuck in a content rut, it may not be for the reason you think. Most writers blame a lack of skill and focus on the actual practice of penning their content. While this may in fact be true, another factor to consider is the manner in which you approach the task […]
READ MOREIf you have any educational background in business you have probably heard of the 80/20 Rule also known as the Pareto Principle. Put quite simple, this principle states that 20% of the input produces 80% of the results and vice versa. If we apply this to a writer\’s daily duties, it would mean that 80% […]
READ MORE