You have worked hard to build your company and your brand. It may have taken years and years of slow and steady progress to create your own positive brand image in your community. We often don’t think of the impact our good name has on our growth but we should! Brand reputation management is a […]
READ MOREThe new trend in marketing today is AI PPC Management Systems. It seems like everyone is jumping on the artificial intelligence train. It draws business owners in with its promises of reduced overhead and ease of use. But, unfortunately, using AI in PPC campaigns isn’t all it’s cracked up to be. In fact, these marketing […]
READ MOREMark Zuckerberg announced yet another Facebook newsfeed algorithm change for 2018. As Facebook struggles to maintain their social media dominance, these new changes will affect many businesses that use this platform. So how do you stay on “top” of your target customer’s feed…. by staying on “top” of the latest algorithm changes. Here are three […]
READ MORESpotify, iHeart Radio, Pandora. The field of digital radio streaming is expanding all the time. And with tools like Amazon Echo and Bluetooth speakers, you can now listen to your favorite music anywhere and at any time… without having to carry around a heavy boom box. With the influx of digital stations, marketers have enjoyed […]
READ MOREEver been to a restaurant where all the sides are available ‘a la carte? And did you ever walk away from these establishments still hungry? Digital marketing often works the same way. While picking and choosing which tactics you want to use may seem like the best option, it typically leads to less than stellar […]
READ MOREApproach, Business Planning, Marketing, Strategize
You can never get too comfortable when it comes to your digital marketing strategy. The world of online promotion and marketing is always changing. One of the most important goals of any advertising department should be to continue to evolve how they manage their own online strategy. Failing to keep up with the times leaves […]
READ MOREHave you taken a good look at your marketing funnel lately? If not, you could be missing important opportunities as they fall, well, out of your funnel. Converting leads into customers requires a top to bottom approach. Unfortunately many brands stop somewhere in-between. The last step – Measuring & Evaluation – is often the one […]
READ MOREContent Marketing, Marketing, Writing
Whether you have started writing a blog for your existing business or blogging is your business, it is one of the best ways to get more exposure online. And others make it seem so easy! Just write a few posts and the traffic starts flooding in. If only it was that simple. Today’s bloggers face […]
READ MOREGaining new clients and expanding your reach online is important for any type of business. Whether you are a local landscaper or an online life coach, generating new leads is vital if you want sustainable growth. While the standard ways to capture those leads remains, there are also many new tactics for you to try. […]
READ MOREMarketing, Search Engine Optimization (SEO), Social Media Marketing, Web Development
Online visibility isn’t just for big business. It is essential for companies of every size including small businesses. In fact, increasing your digital presence is one of the best ways to skyrocket your reach both locally and beyond. Many marketers will tell you that the only way to build a greater online impact is through […]
READ MOREEvery company needs at least a few great brand ambassadors. Champions for their business. Fortunately, one resource you already have can help your business accomplish that goal. With the right encouragement and guidance, your own employees can be best supporters of your brand. Cultivating a mind-sight of championing the brand begins with creating a welcoming […]
READ MOREApproach, Business Planning, Marketing
It is never too early to start budgeting your marketing dollars for the coming year. In fact, late summer is a great time to begin allocating your resources before the holiday season gets you too busy to plan. Working with Grand Marketing Solutions to create a well-balanced budget calendar is one of the best next […]
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