Knowledge Center GMS

How to Create a Branding Message that Stands Out

Brand Strategy, Marketing

No matter where you are in the brand building process, there is always room for improvement. One of the most important aspects of any brand is the underlying message you send to others. It is one of the best ways to clearly convey what your brand is about and what you have to offer others. […]

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Why Outdated Posts are Hurting Your Chance at Success

Brand Strategy, Content Marketing, Marketing, Web Development, Writing

If your website has been around for a while, you probably have more than your fair share of outdated posts. Even sites that would be considered “newer” may have a few posts that are not very useful. While our first thought might be to leave well enough alone, these outdated posts could actually be hurting […]

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7 Critical Factors Your Social Media Campaign is Missing

Content Marketing, Marketing, Social Media Marketing

Your social media campaign is an important requirement for a strong online presence. Most businesses are at least active on one or more social media sites on any given day. But how effective are their efforts? There is more than one way to approach this type of marketing tool. Using the best strategies can lead […]

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4 Tips to Skyrocket Your Page Views

Marketing, Search Engine Optimization (SEO), Strategize, Web Development

There are few things more disappointing than putting hours upon hours of energy into your website only to see mediocre page view numbers. Content can only be read and enjoyed if people actually see it. And products can only be sold if others visit your virtual marketplace. When it comes to increasing page views there […]

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3 Marketing Questions You Should Ask Yourself Daily

Approach, Marketing

There are so many different ways you could approach your marketing program. In fact there are literally thousands of tasks you could try to cram into each day. But what if managing your marketing strategy was easier than that? What if creating a successful brand is accomplished through the simple act of asking yourself the […]

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How to Know if Your CTA’s are Working

Lead Conversion, Marketing, Sales Conversion, Web Development

What is a Call to Action and, more importantly, do you need one? A Call to Action or CTA is, simply put, a way to invite your audience to complete some type of specific action. It could be completing a sale, subscribing to your blog or even following you on social media. Why CTA’s are […]

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Trying to find the Best Keywords? Avoid these Three Common Mistakes

Approach, Marketing, Search Engine Optimization (SEO), Strategize, Web Development

Most brands would agree that including keywords in your content is important. They would probably also agree that researching what keywords to use is just as important. What you may not get the same answer on though is how to go about discovering the right phrases and words to boost your SEO rankings. There are […]

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4 Marketing Principles Every Small Business Owner Should Adopt

Approach, Evolve, Marketing, Strategize

Small business owners need to know a lot about a lot of things. They need to know how to balance their books, how to run payroll and, most importantly, how to keep their doors open. One aspect of business management that is often a little more difficult to pinpoint is how to best market your […]

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Do You Listen as Well as You Market?

Marketing

Promoting your product or service is all about communication. In fact the American Marketing Association defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Effectively conveying and sharing information with other people is one of the […]

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How Deleting Old Content Can Help Your SEO Rankings

Business Planning, Evolve, Marketing, Search Engine Optimization (SEO), Strategize, Web Development

Did you know that old content could actually be hurting your site’s rankings? We may think those posts we wrote back in 2005 have little influence on how well we are performing today, but they have more power than you think. Deleting that old content can help your SEO rankings. When you delete old content […]

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4 Reasons Why Chicago Businesses Should Invest in Market Research

Market Research, Marketing

When setting a course for your Chicago company’s marketing success, there is a lot to consider. Print ads, Facebook campaigns, website design – the different directions you can take are endless. How do you know which one will make the best use of both your time and money? One of the best ways to begin […]

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The New Rules of Email Marketing

Email Marketing, Marketing

Email marketing is one of the best ways to reach a large audience. While engaging subject lines and a good message still matter, many of the other email marketing rules have changed. In fact, 2017 and beyond will see some big shifts in how businesses use this old-school marketing must-have. If your email strategies have […]

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What People Say

    Grand Marketing Solutions is among the very best for creative ideas and insightful marketing strategies to change your business. The team at Grand Marketing Solutions have taken creative marketing and a solutions driven strategy to a new level. They have helped me re-define our firms focus and strategies. The team at Grand Marketing Solutions is among the very best to help small and mid-market companies. Karl Hofmeier and the team at Grand Marketing Solutions are a tremendous resource for companies that are seeking to grow their revenues and increase profits. Simply, an excellent company that delivers value to your business.
    - Berk
    I have called upon Grand Marketing Solutions to provide various web and design based services to several of my clients. In every instance, I have found Grand Marketing Solutions to be client focused, extremely responsive and cost and value conscious. I am happy to recommend Grand Marketing Solutions to my clients as a valuable resource and extension of the strategic services I provide.
    - Dennis
    Grand Marketing Solutions has been very effective for us. They are the right size firm with the right mix of talents. They spruced up our logo, redesigned our web site, printed new literature, and worked smoothly with our people.
    - Bill
    Before starting Business Image Magazine, I met with dozens of graphic designers/printers and worked with a couple before I met Karl Hofmeier of Grand Marketing Solutions. I heard Karl speak at a networking event and was impressed with his expertise. Since then, Grand Marketing Solutions has become my one stop shop for marketing advice, graphic design, printing, website design and maintenance. The service is second to none and I am happy to refer all my clients and prospects to him.
    - Tom
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We've been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob
    It has been a pleasure working with GMS. They are knowledgeable, professional and prompt. I will continue to use their services and recommend them to clients, associates and friends.
    - Bryan
    We are proud to be partners with GMS. As an entrepreneur and small business owner, I value a relationship with a partner who is cut from the same mold. Grand Marketing Solutions understands what it takes to keep our company competitive in a ever changing market. They ask the right questions and treat our business as it was their own. With Grand Marketing Solutions as our partner we can focus on our core business while they execute on our marketing strategy. We have been with a handful of marketing firms over the years. Some were large, some were small, but none of them have had the impact that Grand Marketing Solutions has.
    - Rob

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