No matter where you are in the brand building process, there is always room for improvement. One of the most important aspects of any brand is the underlying message you send to others. It is one of the best ways to clearly convey what your brand is about and what you have to offer others. […]
READ MOREBrand Strategy, Content Marketing, Marketing, Web Development, Writing
If your website has been around for a while, you probably have more than your fair share of outdated posts. Even sites that would be considered “newer” may have a few posts that are not very useful. While our first thought might be to leave well enough alone, these outdated posts could actually be hurting […]
READ MOREContent Marketing, Marketing, Social Media Marketing
Your social media campaign is an important requirement for a strong online presence. Most businesses are at least active on one or more social media sites on any given day. But how effective are their efforts? There is more than one way to approach this type of marketing tool. Using the best strategies can lead […]
READ MOREMarketing, Search Engine Optimization (SEO), Strategize, Web Development
There are few things more disappointing than putting hours upon hours of energy into your website only to see mediocre page view numbers. Content can only be read and enjoyed if people actually see it. And products can only be sold if others visit your virtual marketplace. When it comes to increasing page views there […]
READ MOREThere are so many different ways you could approach your marketing program. In fact there are literally thousands of tasks you could try to cram into each day. But what if managing your marketing strategy was easier than that? What if creating a successful brand is accomplished through the simple act of asking yourself the […]
READ MORELead Conversion, Marketing, Sales Conversion, Web Development
What is a Call to Action and, more importantly, do you need one? A Call to Action or CTA is, simply put, a way to invite your audience to complete some type of specific action. It could be completing a sale, subscribing to your blog or even following you on social media. Why CTA’s are […]
READ MOREApproach, Marketing, Search Engine Optimization (SEO), Strategize, Web Development
Most brands would agree that including keywords in your content is important. They would probably also agree that researching what keywords to use is just as important. What you may not get the same answer on though is how to go about discovering the right phrases and words to boost your SEO rankings. There are […]
READ MOREApproach, Evolve, Marketing, Strategize
Small business owners need to know a lot about a lot of things. They need to know how to balance their books, how to run payroll and, most importantly, how to keep their doors open. One aspect of business management that is often a little more difficult to pinpoint is how to best market your […]
READ MOREPromoting your product or service is all about communication. In fact the American Marketing Association defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Effectively conveying and sharing information with other people is one of the […]
READ MOREBusiness Planning, Evolve, Marketing, Search Engine Optimization (SEO), Strategize, Web Development
Did you know that old content could actually be hurting your site’s rankings? We may think those posts we wrote back in 2005 have little influence on how well we are performing today, but they have more power than you think. Deleting that old content can help your SEO rankings. When you delete old content […]
READ MOREWhen setting a course for your Chicago company’s marketing success, there is a lot to consider. Print ads, Facebook campaigns, website design – the different directions you can take are endless. How do you know which one will make the best use of both your time and money? One of the best ways to begin […]
READ MOREEmail marketing is one of the best ways to reach a large audience. While engaging subject lines and a good message still matter, many of the other email marketing rules have changed. In fact, 2017 and beyond will see some big shifts in how businesses use this old-school marketing must-have. If your email strategies have […]
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