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The small business world can be tough. It takes a lot of work and effort to grow a successful startup from the ground floor. This is where a good marketing program can be the differentiator. Promotions, sales, social media, website management, branding – they are all under the umbrella of a small business’ marketing campaign. […]
READ MOREMarketing, Social Media Marketing
Instagram seems so easy. Take a picture, change the filter, add a cute title and post it. But is simply doing the basics serving your small business best? Is there a better way to market yourself on this powerful platform? To gain greater visibility of your Instagram profile, you need to think beyond the basics. […]
READ MOREApproach, Marketing, Strategize
Are you stumped as to why your business isn’t getting more traffic online? You have a good website. You engage on Facebook and Twitter. You may even be trying out some SEO tactics. So why aren’t you gaining traction? The biggest mistake businesses make with their online efforts is not establishing themselves as the industry […]
READ MOREApproach, Brand Strategy, Content Marketing, Marketing, Social Media Marketing, Strategize, Web Development
Are you ready to put 2016 in the books? It has been a year of many marketing up’s and down’s. Mobile online shopping and video content both took huge leaps forward while conventional advertising took a backseat. Add in a presidential election and it made for one crazy year. As 2016 comes to a close, […]
READ MOREWhat marketers love most about content is that it keeps – working for you – long after its first publication. Evergreen content can be a great way to get constant traffic to your website and your brand. Content becomes even more beneficial when it can generate results for more than just the short-term. But how […]
READ MOREEvery business has hopes of being the leader in their industry. A trusted product and great customer service can help to achieve success in your individual niche. Another way to grow your presence is by crafting a smart marketing plan. Social media campaigns, website development, and print advertising can all help launch your brand even […]
READ MOREThe numbers are out from Black Friday and the results may surprise you. Adobe recently released their data for online shopping for the 2016 season. While a staggering $5.27 billion was spent online even more astonishing was how much mobile revenue had increased over last year. This Black Friday became the first day in retail […]
READ MOREWhen a small business invests in their own online advertising program they want to feel confident in what they are investing in. Lack of knowledge on the common marketing terms can make choosing the right platforms difficult when you don’t feel confident in what you need. Learning the common online advertising terms can make selecting […]
READ MOREBrand Strategy, Business Planning, Content Marketing, Marketing, Social Media Marketing, Strategize, Web Development
The whole concept of marketing can be overwhelming. There seems to always be so much to do. Project planning, social media campaigns, SEO strategizing. The list of complicated tasks can go on and on. Fortunately, there are many small things you can do in the new year to boost your brand. While having a comprehensive […]
READ MOREA good Facebook page is a must-have for today’s businesses. It’s a great way to reach your customers on a regular basis in an easy, low-cost way. It also offers a powerful platform for you to market your brand, products and services. But simply having a Facebook page is not enough. A big mistake many […]
READ MOREChicago is one of the most unique and fascinating cities in all of the United States. Few other places have the eclectic mix of big city style and homegrown Midwestern values than the great Windy City. Chicago truly is a one-of-kind place. For Chicago small businesses, the area offers many ways to market their brand […]
READ MOREThere are a lot of ways to approach how you plan the marketing strategy for your small business. In fact, not having a plan is one of the many options you can choose from. But most would agree that taking the time to devise some sort of marketing blueprint is always smarter than doing nothing […]
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