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Promoting your product or service is all about communication. In fact the American Marketing Association defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Effectively conveying and sharing information with other people is one of the […]
READ MOREBusiness Planning, Evolve, Marketing, Search Engine Optimization (SEO), Strategize, Web Development
Did you know that old content could actually be hurting your site’s rankings? We may think those posts we wrote back in 2005 have little influence on how well we are performing today, but they have more power than you think. Deleting that old content can help your SEO rankings. When you delete old content […]
READ MOREWhen setting a course for your Chicago company’s marketing success, there is a lot to consider. Print ads, Facebook campaigns, website design – the different directions you can take are endless. How do you know which one will make the best use of both your time and money? One of the best ways to begin […]
READ MOREEmail marketing is one of the best ways to reach a large audience. While engaging subject lines and a good message still matter, many of the other email marketing rules have changed. In fact, 2017 and beyond will see some big shifts in how businesses use this old-school marketing must-have. If your email strategies have […]
READ MOREBrand Strategy, Business Planning, Marketing
Every company needs to tell their story. Whether it’s through an “About Me” page or in a product catalog, the story is what makes your company something more than just a business. It helps create the connection with the customer while telling the world what your brand is all about. Many businesses get stuck when […]
READ MOREThe small business world can be tough. It takes a lot of work and effort to grow a successful startup from the ground floor. This is where a good marketing program can be the differentiator. Promotions, sales, social media, website management, branding – they are all under the umbrella of a small business’ marketing campaign. […]
READ MOREMarketing, Social Media Marketing
Instagram seems so easy. Take a picture, change the filter, add a cute title and post it. But is simply doing the basics serving your small business best? Is there a better way to market yourself on this powerful platform? To gain greater visibility of your Instagram profile, you need to think beyond the basics. […]
READ MOREApproach, Marketing, Strategize
Are you stumped as to why your business isn’t getting more traffic online? You have a good website. You engage on Facebook and Twitter. You may even be trying out some SEO tactics. So why aren’t you gaining traction? The biggest mistake businesses make with their online efforts is not establishing themselves as the industry […]
READ MOREApproach, Brand Strategy, Content Marketing, Marketing, Social Media Marketing, Strategize, Web Development
Are you ready to put 2016 in the books? It has been a year of many marketing up’s and down’s. Mobile online shopping and video content both took huge leaps forward while conventional advertising took a backseat. Add in a presidential election and it made for one crazy year. As 2016 comes to a close, […]
READ MOREWhat marketers love most about content is that it keeps – working for you – long after its first publication. Evergreen content can be a great way to get constant traffic to your website and your brand. Content becomes even more beneficial when it can generate results for more than just the short-term. But how […]
READ MOREEvery business has hopes of being the leader in their industry. A trusted product and great customer service can help to achieve success in your individual niche. Another way to grow your presence is by crafting a smart marketing plan. Social media campaigns, website development, and print advertising can all help launch your brand even […]
READ MOREThe numbers are out from Black Friday and the results may surprise you. Adobe recently released their data for online shopping for the 2016 season. While a staggering $5.27 billion was spent online even more astonishing was how much mobile revenue had increased over last year. This Black Friday became the first day in retail […]
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