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When a small business invests in their own online advertising program they want to feel confident in what they are investing in. Lack of knowledge on the common marketing terms can make choosing the right platforms difficult when you don’t feel confident in what you need. Learning the common online advertising terms can make selecting […]
READ MOREBrand Strategy, Business Planning, Content Marketing, Marketing, Social Media Marketing, Strategize, Web Development
The whole concept of marketing can be overwhelming. There seems to always be so much to do. Project planning, social media campaigns, SEO strategizing. The list of complicated tasks can go on and on. Fortunately, there are many small things you can do in the new year to boost your brand. While having a comprehensive […]
READ MOREA good Facebook page is a must-have for today’s businesses. It’s a great way to reach your customers on a regular basis in an easy, low-cost way. It also offers a powerful platform for you to market your brand, products and services. But simply having a Facebook page is not enough. A big mistake many […]
READ MOREChicago is one of the most unique and fascinating cities in all of the United States. Few other places have the eclectic mix of big city style and homegrown Midwestern values than the great Windy City. Chicago truly is a one-of-kind place. For Chicago small businesses, the area offers many ways to market their brand […]
READ MOREThere are a lot of ways to approach how you plan the marketing strategy for your small business. In fact, not having a plan is one of the many options you can choose from. But most would agree that taking the time to devise some sort of marketing blueprint is always smarter than doing nothing […]
READ MOREPinterest is one of the best places to reach a wide audience online. It’s a great platform for sharing your ideas, your products and your brand. Like most social media platforms, the larger your Pinterest following the bigger the reach. Having many Pinterest followers can help your brand in a number of ways: A strong […]
READ MOREDoing well in your own niche is great. In fact, it’s important for businesses to be successful in their own industry if they want to maintain healthy revenue. But how do you continue to grow once you have your niche covered? Sometimes taking your influence to the next level means also taking a step outside […]
READ MOREIt is never too early to start planning for marketing success in the coming year. In fact, failing to plan is a surefire way to kill your brand and your profits in 2017. Now is the time to begin taking a serious look at your upcoming goals and objectives. It is also the time to […]
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Advertising, Analytics, Approach, Brand Strategy, Business Planning, Content Marketing, Results, Social Media Marketing, Strategize
A good Facebook page is a must-have for today’s businesses. It’s a great way to reach your customers on a regular basis in an easy, low-cost way. It also offers a powerful platform for you to market your brand, products and services. But simply having a Facebook page is not enough. A big mistake many […]
READ MOREAdvertising, Approach, Business Planning, Creative Development, Evolve, Marketing, Mobile Marketing
What Black Friday is to big-box retailers, Small Business Saturday is to the local shops on Main Street. In fact, many small companies will see one of their busiest shopping days this November 26th. This new concept has gained quick popularity over the last couple years. So how do you capitalize on the push towards […]
READ MOREToday’s world is a media-driven marketplace. Snap decisions are made from the images we see on websites and social media. As business professionals, we no longer have the opportunity to make that great first impression in-person. We now make it online and at essentially anytime someone is browsing the web. The new world in which […]
READ MOREAdvertising, Approach, Brand Strategy, Business Planning, Content Marketing, Creative Development, Evolve, Market Research, Marketing, Social Media Marketing, Strategize
Want a better way to connect with your followers on Facebook? Facebook Live is a new platform feature that allows users to stream live video to others. It has quickly become a popular way to engage with friends and followers online. And many brands are now jumping on the Facebook Live bandwagon, too. Like most […]
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