Brand Strategy, Content Marketing, Search Engine Optimization (SEO), Web Development
What is your website’s current homepage telling the rest of the world? Think of your homepage as the front door of your home. You want it to be pretty, appealing and, most of all, functional. Much like the perfect paint color can be a warm welcome, there are simple strategies you can use to create […]
READ MOREApproach, Brand Strategy, Business Planning, Creative Development, Evolve, Implement, Marketing, Mobile Marketing, Strategize
Benjamin Franklin is famously quoted as saying If you fail to plan, you are planning to fail. His telling words offer great insight to those looking to grow their business using marketing objectives. He reminds us that the path to success is one that is clearly defined before the work begins. The task of outlining […]
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Podcasts continue to gain popularity in the marketing world. It seems like everyone and anyone is posting their own series of recordings. It can be difficult to know if podcasts is right for your marketing strategy. Why invest the time and effort if you won’t achieve the results you are looking for? But could you […]
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Marketing is one of those aspects of the business that seem to pull you in all different directions. There are so many tasks and to-do’s to remember. For a small business owner, doing it “all” simply isn’t a viable or sustainable solution. But what if there was one thing you could do today to increase […]
READ MOREApproach, Brand Strategy, Marketing, Marketing Surveys, Strategize, Web Development
No matter how small a business you are, people will talk about you online. Before the digital explosion consumers were mainly a passive audience. Their opinions about a product or service were shared through word of mouth or a letter written to the company. Although important, these opinions hardly had the impact as online ones […]
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Video marketing has taken the online world by storm. From niche bloggers to huge corporations, everyone is getting on the video bandwagon and rightfully so. According to HubSpot, social videos generate 1200% more shares than text and images combined. But creating the content is only half the battle; you must also have that content be […]
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Taking that big leap of publishing your blog can be terrifying. Is it ready for the world to see? Have you done the right things to make it successful? While there is certainly room to tweak it as you go establishing some basics will ensure your blog gets starts on the right foot. Here are […]
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Professional marketing firms like Grand Marketing Solutions are experts at crafting the strategic plans small businesses need to stay competitive. They help brands make sense of the how best to self-promote themselves. They assist in finding the voice and images that represent each company’s uniqueness. At GMS, we guide each customer through the process of […]
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LinkedIn is the professional person’s playground when it comes to connecting with others in the same industry or related fields. For a brand, it can build credibility and be yet another source for self-promotion online. While the hours spent on LinkedIn may be few, there are simple activities you can do to boost your brand. […]
READ MOREApproach, Brand Strategy, Business Planning, Marketing, Print Marketing
It’s incredible to think of how far the marketing world has come in just a short period of time. Just 15 years ago social media didn’t even exist. Most small businesses didn’t have their own website and the thought of blogging as a full-time job was ludicrous. During this time, print was still an important […]
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