Creative Development, Implement, Web Development
Great websites rarely just happen. In fact, the best sites are often crafted using a combination of planning, consumer insight, and graphic design. If you are just starting out or want to revamp your existing site, take time to make it good. There are certain proven strategies for successfully creating a website that not only […]
READ MOREAdvertising, Brand Strategy, Content Marketing, Creative Development, Evolve, Marketing
If your small business has a tight marketing budget or no budget at all but needs to get some major media attention, there is one risky solution you may want to consider: guerilla marketing. Guerilla marketing takes a lot of guts to attempt but the efforts can be tremendous while using very little investment dollars. […]
READ MOREAdvertising, Brand Strategy, Business Planning, Creative Development, Evolve
Did you know that 99% of all US households report having a least one television within the home? While the internet is often the focus of many marketing campaigns, television advertising is still a force to be reckoned with. In fact, if used correctly, it can be a powerful strategy for driving sales and increasing […]
READ MOREBrand Strategy, Content Marketing, Creative Development, Strategize, Web Development
Does your website send mixed messages about who you are and what your brand is all about? Do your individual pages seem disconjointed and unrelated? If so, your site could be suffering from a serious identity crisis. Not only do cohesive sites flow better and feel more unified, they also offer the visitor a more […]
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With mobile online usage more popular than ever before, businesses must provide their customers a site that offers them a great user experience no matter where they are. While the concept of designing a site strictly for mobile use isn’t brand new, how we approach it is constantly evolving. Because of stricter demands from both […]
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Why is a good website header important? It’s important because that is where visitors spend most of their time. You may have only a few seconds with each potential customer. Make the most of this opportunity by offering them a powerful image. Your website header tells the world what your business is all about. Plain, […]
READ MORECreative Development, Evolve, Search Engine Optimization (SEO), Web Development
If your business is using the About Us page as strictly a history lesson in your company, you are missing out on a great opportunity to grab the audience’s attention and increase your sales. About Us pages are not only an outlet for sharing what makes you unique but is also crawled by search engines. […]
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A logo change is one of the riskiest marketing endeavors businesses both large and small can undertake. The end result rarely goes unnoticed and is often categorized as either a huge hit or a big miss. Netflix is the latest victim of a logo change gone wrong. After recently transitioning their recognizable red logo to a red-on-white design, […]
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Responsive web design has become one of the biggest catch phrases for both small businesses looking to expand their brand and marketing firms trying to win them over. And while creating a site that adjusts to the ways in which consumers shop is important also having a clear focus on what type of design will […]
READ MORECreative Development, Search Engine Optimization (SEO), Social Media Marketing, Strategize
The world of Google Plus is still an unknown to many in the industry. While some may choose to concentrate on easier targets like Facebook and Twitter for their social media content, it is a HUGE mistake to ignore Google Plus and doing so can actually hurt your online marketing strategies. Boasting as the second […]
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