Email Marketing, Evolve, Lead Conversion
Converting website visitors into full-fledged readers is one of the biggest components to a successful online marketing strategy. Keeping a constant stream of contact between you and your audience, opt-in forms are one of the best ways to gather names and emails for distribution lists. Sharing with them promotional sales, regular newsletters, and information on […]
READ MORECreative Development, Evolve, Search Engine Optimization (SEO), Web Development
If your business is using the About Us page as strictly a history lesson in your company, you are missing out on a great opportunity to grab the audience’s attention and increase your sales. About Us pages are not only an outlet for sharing what makes you unique but is also crawled by search engines. […]
READ MOREContent Marketing, Evolve, Web Development
We have all been there before. While casually browsing to a website, you are suddenly bombarded with an awful noise that you can’t seem to turn off. And of course this happens at the least opportune times – in the office cubicle, on a quiet subway, or with a sleeping spouse next to you. So is there […]
READ MOREBusiness Planning, Evolve, Lead Conversion, Sales Conversion
Have you ever received free shipping on your first purchase online or a percentage off a service just for trying a new company out? If so, then you have been given the gift of reciprocity – the BIG secret to winning over new customers. Reciprocity is defined as responding to a positive action with another positive action or […]
READ MOREBrand Strategy, Creative Development, Evolve, Web Development
Responsive web design has become one of the biggest catch phrases for both small businesses looking to expand their brand and marketing firms trying to win them over. And while creating a site that adjusts to the ways in which consumers shop is important also having a clear focus on what type of design will […]
READ MOREEvolve, Search Engine Optimization (SEO)
Internal Server Error are three dreaded words you don’t want to see on your website. Visiting sites that have 404 errors or redirecting pages can be frustrating and annoying to say the least. Most importantly, 404 errors affect SEO rank! In order to improve the user’s experience, Google and other search engines will rank lower […]
READ MOREEvolve, Market Research, Sales Conversion
The past five years have been a struggle for many working-class Americans, especially for those that fall into the middle class income level. In fact, according to a recent CNN Money article, most Americans (except those in the richest 1%) have seen just a 0.4% increase in income from 2009 to 2012. With less spending […]
READ MOREBusiness Planning, Evolve, Lead Conversion
The northern Midwest has experienced one of the coldest winters on record and there doesn’t seem to be an end in sight. While we would like to stay warm and cozy tucked in our home, the world and our business continue to keep moving. The frigid temperatures and mountains of snow bring their own unique […]
READ MOREEvolve, Mobile Marketing, Social Media Marketing
When my mom dressed as a huge Candy Crush board for Halloween this past year I knew that this online game was more than just a passing fad. A widely popular strategic pastime, Candy Crush now boasts millions of online users and is generating some seriously big bucks for the brand’s developer, King.com. And the […]
READ MOREEvolve, Lead Conversion, Social Media Marketing
Every day millions of people post and read on Twitter and many of them could be your potential customers. Tweets, short text messages limited to 140 characters, have become an important way for businesses and individuals to share ideas, collaborate, and connect with others. If you are a business looking to grow your brand, you […]
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