Evolve, Marketing, Mobile Marketing
The world in which we work and play is becoming increasingly faster each and every day. With our mobile device in hand, we can now be armed to handle any situation at a moment’s notice while still being able to drink our latte. Our smartphones are no longer just a tool used to call others; […]
READ MOREHave a new mobile app and need to market it to your customers? Many small businesses are discovering that developing a company-specific app isn’t just for the big contenders. It is achievable for companies of virtually any size and from any industry. In fact, having a mobile app for customers is a great way to develop […]
READ MOREEvolve, Marketing, Mobile Marketing, Social Media Marketing, Writing
In the world of live broadcasting, Periscope is quickly becoming the leading “go-to” app taking the technology world by storm. Under the Twitter umbrella, this platform is an easy and simple way to stream live video straight from your phone. It is a favorite for bloggers and other online personalities looking to connect with their […]
READ MOREBusiness Planning, Marketing, Strategize
A strong marketing strategy is important for any business including the many small online boutiques that seem to be popping up everywhere. In fact, effective marketing can help these types of start-ups on a number of platforms including gaining precious market share, building a loyal customer base, and growing online sales. Follow these 4 marketing […]
READ MOREMarket Research, Marketing, Strategize
What is one major mistake most companies make when planning their marketing strategy? They focus their efforts on their product and not the customer. History has proven time and time again that successful companies are ones that keep their attention fixated on what their customer’s needs, wants, and behaviors are. Unfortunately, recent trends have pulled […]
READ MOREMarket Research, Marketing, Strategize
Native advertising, the practice of infusing advertisements into online articles, is not without controversy. Rising in popularity by the likes of Buzzfeed, native advertising is one of the most talked about, and controversial, new terms to hit the marketing industry. While some proponents tout it as a brilliant way to reach the masses, critics see […]
READ MOREBusiness Planning, Evolve, Marketing, Social Media Marketing
Are you being smart in how you approach your company’s social media efforts? It\’s easy to begin with great intentions and then get lost in the vastness of the online world. Wasting time and energy, we lose focus on social media\’s true purpose: attract new customers and interact with existing ones while building the brand […]
READ MOREBusiness Planning, Implement, Marketing
Often when business owners brainstorm ways to increase their sales they overthink the solution. A grandiose strategy is rarely what is needed or necessary. More often than not what are really required are simple adjustments to our daily habits. A clean desk each morning. A kept-up filing system. A way for tracking marketing communication efforts. […]
READ MOREApproach, Business Planning, Marketing
Target marketing is a great way to influence your customer\’s behavior. It can also be an effective strategy for building brand loyalty for long-term success. Unfortunately many businesses find themselves lost in the woods when it comes to hitting the mark. They stray from a good strategy and quickly fall off the path to success. […]
READ MOREApproach, Brand Strategy, Business Planning, Marketing, Social Media Marketing
This past week has been quite exciting as people across the world were at the edge of their seats waiting for the birth of Prince William and Kate Middleton\’s second child. Once a girl was born, another waiting game began for the announcement of the baby\’s name. Millions of people checked social media and news […]
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