Content Marketing, Marketing, Strategize, Web Development, Writing
How much do you really know about content marketing? While many marketers believe they are experts in the field, many find that the facts they believe to be true are far from accurate. With the influence of this tool becoming increasingly essential to a brand’s overall success, it is critical that those in charge know […]
READ MOREBusiness Planning, Evolve, Marketing, Social Media Marketing
For decades, the marketing world has been told how critical the baby boom generation is to the overall buying power of the US economy. While this generation still has some say, Millennials are quickly becoming the new majority on the block. Born between 1981 and 1992, this demographic accounts for nearly 80 million Americans – […]
READ MOREApproach, Business Planning, Market Research, Marketing
In the past, small businesses had it pretty easy when it came to planning their marketing approach. There were fewer options to choose from and most of them were based on local advertising. Radio ads and mailed coupons were the standard fixtures in these campaigns. With online advertising becoming increasingly important and relevant to today’s […]
READ MOREBrand Strategy, Implement, Market Research, Marketing
Looking for a new strategy to reach potential customers in a meaningful, practical way? If so, you may want to consider including webinars in your content marketing tool case. As a smart blend of both content and video, webinars are a fresh, cost-effective approach to getting your brand’s message out to a large audience online. […]
READ MOREBrand Strategy, Business Planning, Creative Development, Market Research, Marketing, Search Engine Optimization (SEO), Web Development, Writing
Defining who your audience is can be a critical first step in creating a marketing strategy that is not only effective but which can also serve both your short term and long term needs. Many businesses find it difficult to clearly identify who their audience is. When tackling the task of defining your target audience, […]
READ MOREBrand Strategy, Marketing, Strategize
The last year has been a crazy one for the marketing world. In 2015, we have seen many trends come and go as companies try to claim their spot on social media platforms while taking advantage of whatever is hot at the moment. The coming year appears to likely be another wild ride for marketers […]
READ MOREBusiness Planning, Evolve, Marketing
The marketing world and all that it entails is constantly changing and with it the needs of businesses and organizations wanting to keep up. The people they hire and the titles they give them often also reflect this ebb and flow within the industry. Each year seems to usher in a wealth of new roles […]
READ MOREBrand Strategy, Implement, Marketing
If you run a small business, you know how difficult it can be to think of new, fresh ideas for your website’s blog. If your content is getting stale consider using the holiday season as your inspiration. Writing content about this topic can help spur new creativity into your everyday posts. It can also keep […]
READ MOREEvolve, Marketing, Mobile Marketing
The world in which we work and play is becoming increasingly faster each and every day. With our mobile device in hand, we can now be armed to handle any situation at a moment’s notice while still being able to drink our latte. Our smartphones are no longer just a tool used to call others; […]
READ MOREHave a new mobile app and need to market it to your customers? Many small businesses are discovering that developing a company-specific app isn’t just for the big contenders. It is achievable for companies of virtually any size and from any industry. In fact, having a mobile app for customers is a great way to develop […]
READ MORE