Approach, Brand Strategy, Business Planning, Marketing, Print Marketing
It’s incredible to think of how far the marketing world has come in just a short period of time. Just 15 years ago social media didn’t even exist. Most small businesses didn’t have their own website and the thought of blogging as a full-time job was ludicrous. During this time, print was still an important […]
READ MOREBrand Strategy, Business Planning, Evolve, Marketing, Search Engine Optimization (SEO), Web Development
How many visitors are you converting on your website? Five out of ten? Or maybe even less? While the ways in which we track conversion rates and the amount of information we can gather is becoming more and more complicated, one basic premise remains: better conversion rates lead to greater sales. And who doesn’t want […]
READ MOREBrand Strategy, Marketing, Social Media Marketing, Strategize
If you run your own business you already know how important Facebook can be to your overall marketing strategy. It’s one of the best places to engage with your audience online. It is also a great platform for sharing news about your company with others. But are your Facebook efforts seeing lackluster results? Are you […]
READ MOREMarketing, ROI, Search Engine Optimization (SEO)
Who doesn’t use inbound marketing in today’s online world? It is often at the cornerstone of a business’ marketing strategy. Inbound marketing is what gets people to your site. It’s what opens the door to others discovering your product and engaging with your brand. But today’s inbound strategies are often plagued with what NOT to […]
READ MOREMarketing, Social Media Marketing
Pinterest is a great way to create a larger presence online using social media. It provides another platform for you to engage with your audience while driving more traffic to your site. But like most marketing strategies, Pinterest efforts can quickly stale. Keep your profile exciting and interesting by continuously trying new ways to reach […]
READ MOREApproach, Marketing, Mobile Marketing, Social Media Marketing, Strategize
Automation is one of the easiest ways to keep a marketing program chugging along. In a fast-paced world, it can offer a quick solution for streamlining and tracking the most basic marketing tasks. Its increase in popularity has allowed companies to customize their content using more behavior-related triggers. Marketing automation software has also created a way […]
READ MOREApproach, Marketing, Search Engine Optimization (SEO), Strategize
How focused are your marketing efforts? If you run a small business without a large online consumer base, it’s critical that any marketing efforts you put forth are hitting their intended target. This is where hyperlocal advertising comes into play. The marketing world is full of buzzwords. At first glance, the term hyperlocal may seem […]
READ MORECreative Development, Marketing, Strategize, Writing
These days everyone has a blog. The online world is filled with blogs on every topic imaginable. The selection may be immense but you will find the quality of content may be less than stellar. Providing good quality content consistently is the best way to help your site stand out from the competition. Whether you […]
READ MOREContent Marketing, Marketing, Strategize, Web Development, Writing
How much do you really know about content marketing? While many marketers believe they are experts in the field, many find that the facts they believe to be true are far from accurate. With the influence of this tool becoming increasingly essential to a brand’s overall success, it is critical that those in charge know […]
READ MOREBusiness Planning, Evolve, Marketing, Social Media Marketing
For decades, the marketing world has been told how critical the baby boom generation is to the overall buying power of the US economy. While this generation still has some say, Millennials are quickly becoming the new majority on the block. Born between 1981 and 1992, this demographic accounts for nearly 80 million Americans – […]
READ MORE