Marketing, Social Media Marketing
If you manage your company’s social media profiles, you already know how tedious and draining the job can be. It seems like at every moment there is something that needs to be uploaded, posted or commented on. One aspect of this marketing platform that makes its management even more challenging is that it’s essentially a […]
READ MOREApproach, Creative Development, Evolve, Marketing, Web Development
Your website is one of the most important tools in your marketing toolbox. It’s what gets your brand in front of others and how you promote yourself online. But like most things in this fast-paced world, websites can also quickly become dated and worn. When this happens they lose their effectiveness at boosting your brand. […]
READ MOREEmail Marketing, Marketing, Strategize, Writing
The art of the perfect cold email is one that mystifies most. It can be hard to jump right in and write a message to someone who doesn’t know who you are and might possibly not even care. But nonetheless finding new prospects is important and a writing these cold emails is a risk worth […]
READ MOREBrand Strategy, Marketing, Social Media Marketing, Strategize
LinkedIn is the professional person’s playground when it comes to connecting with others in the same industry or related fields. For a brand, it can build credibility and be yet another source for self-promotion online. While the hours spent on LinkedIn may be few, there are simple activities you can do to boost your brand. […]
READ MOREApproach, Evolve, Marketing, Social Media Marketing
Social media- the place brands go to reach online success. Few healthy businesses can grow without a presence somewhere online. Social media is what attracts other people to your brand, where you advertise your new products and how you communicate with the rest of the world. But it can also prove difficult to manage especially if […]
READ MOREApproach, Content Marketing, Marketing, Search Engine Optimization (SEO), Social Media Marketing, Strategize, Web Development
The popularity of YouTube is staggering. Not only is it the second largest search engine following closely behind Google, it also touts an astounding 1 billion global visitors monthly. While you may think that Facebook and Instagram is where you should be spending your marketing dollars, you are missing out on a great opportunity if […]
READ MOREApproach, Marketing, Strategize
Most people know how important a solid foundation is when you are building a new home. It’s what supports the rest of the framing offering protection and strength. Much like the framing of a new home, every smart marketing plan needs a strong platform on which to build from. This is where foundational content comes […]
READ MOREEvolve, Marketing, Social Media Marketing
Instagram is one of the best ways to promote yourself online. Using the power of quality images, this social media site offers the many benefits marketing strategists are looking for. Keeping your Instagram account relevant and frequently updated is increasingly becoming one of the best ways to promote your brand online. Here are some reasons […]
READ MOREApproach, Brand Strategy, Business Planning, Marketing, Print Marketing
It’s incredible to think of how far the marketing world has come in just a short period of time. Just 15 years ago social media didn’t even exist. Most small businesses didn’t have their own website and the thought of blogging as a full-time job was ludicrous. During this time, print was still an important […]
READ MOREBrand Strategy, Business Planning, Evolve, Marketing, Search Engine Optimization (SEO), Web Development
How many visitors are you converting on your website? Five out of ten? Or maybe even less? While the ways in which we track conversion rates and the amount of information we can gather is becoming more and more complicated, one basic premise remains: better conversion rates lead to greater sales. And who doesn’t want […]
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