Approach, Search Engine Optimization (SEO)
The page title tags can be one of the most important elements of your website… at least for SEO ranking purposes. Unfortunately many fail to take advantage of its power. The title becomes a standard fixture with little forethought put into its curation. Rather than approach this task with a lackadaisical attitude, take advantage of […]
READ MORESearch Engine Optimization (SEO), Web Development
Link building has quickly become a dirty word among those looking to rank higher on Google. In fact, there has been a big push in the industry not to use them. But before you jump on the anti-link bandwagon consider how they can be used effectively to generate results. The best (and only) approach is […]
READ MOREImplement, Search Engine Optimization (SEO), Web Development
We all know that a strong website is one of the key components of a valuable online marketing campaign. What we tend to forget though is the important role the site\’s home page has to its overall success. If your home page isn\’t making the impact you were expecting it may be time to reexamine […]
READ MOREBusiness Planning, Evolve, Mobile Marketing, Search Engine Optimization (SEO), Web Development
Big news shook up the online world last week when Google announced that it will now offer higher rankings to sites with a mobile-friendly design. While this change only affects those searches done on smartphones and tablets, the move has many small businesses reeling as they search for a solution. As one of the biggest […]
READ MOREContent Marketing, Evolve, Search Engine Optimization (SEO), Web Development
Blog writing can be a tedious task when done on a regular basis. One way to make the job easier is by following a systematic approach to curating each and every post. If you are stuck in a blog rut, start fresh by adopting a new, easy plan for success. Follow these five steps to […]
READ MOREContent Marketing, Implement, Search Engine Optimization (SEO), Social Media Marketing
Press Releases have been around for long time and, in the age of online social media where news travel fast, some feel that these articles have lost their impact. But don’t be fooled. Crafting quality press releases is still a must for most small and large companies alike. Here are some reasons why press releases […]
READ MOREApproach, Business Planning, Search Engine Optimization (SEO), Web Development
According to recent studies, Yahoo and Bing searchers now dominate 29% of the market share – a huge percentage compared to where its business was just a few years back. In fact, Bing is becoming a driving force in today’s online SEO world. While we must continue to cater to those that use the standard […]
READ MOREBrand Strategy, Evolve, Lead Conversion, Marketing, Search Engine Optimization (SEO)
The New Year is just around the corner and with it comes an onslaught of marketing experts predicting what 2015 will bring for the online advertising world. While there are as many opinions as they are jewelry ads on TV during Christmas, there are some overall trends that seem to be running hot on the […]
READ MOREApproach, Brand Strategy, Content Marketing, Search Engine Optimization (SEO), Web Development
Thinking of starting a blog? One of the dreaded tasks most newbies struggle with is the profile summary and rightfully so. It’s hard to sum up who you are in 100 words or less. How do you cram in every nugget of goodness of what makes you interesting to others into one short blurb? While […]
READ MOREImplement, Search Engine Optimization (SEO), Social Media Marketing, Web Development
Marketing guru Matt Cutts recently caused waves when he released an article claiming that the art of guest blogging was dead. He later reframed his position stating that it can be a beneficial practice but shouldn’t be relied on for search engine optimization (SEO) purposes. Calling the world of guest blogging too spammy, Matt encouraged his readers to […]
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