Although it seems like only recently companies have begun using viral marketing to jumpstart their marketing campaigns, the concept has actually been employed for nearly two decades. In fact, you may be surprised to learn that the term viral marketing has been around since the 1990’s. Creating buzz around a brand has been a tried […]
READ MOREBusiness Planning, Evolve, Marketing, Social Media Marketing
For decades, the marketing world has been told how critical the baby boom generation is to the overall buying power of the US economy. While this generation still has some say, Millennials are quickly becoming the new majority on the block. Born between 1981 and 1992, this demographic accounts for nearly 80 million Americans – […]
READ MOREApproach, Brand Strategy, Social Media Marketing
Want part in the nation’s fastest-growing social network? Touting more than 100 million active users daily, Snapchat has gained wide popularity among a large subset of the American population. For small businesses, this can mean a tremendous opportunity for one-on-one engagement with their audience. But is investing in this platform worth the effort? Here are […]
READ MOREBrand Strategy, Business Planning, Social Media Marketing, Strategize
Are you finding it increasingly difficult to manage your online social media profiles? Many small business owners are struggling to stay on top of the trends and reach their customers online. The social media world has grown exponentially over the last couple years exploding into hundreds of different platforms of which to choose from. It […]
READ MOREImplement, Search Engine Optimization (SEO), Social Media Marketing
The month of October marks the 5-year anniversary of one of the most popular apps in the social media world – Instagram. While the look of Instagram has drastically changed over the last half a decade, what hasn\’t is its recipe for success. There are many lessons marketing professionals can learn from the way in […]
READ MORESocial Media Marketing, Strategize
Facebook recently announced some pretty big changes to the profile feature of their platform. Although the popular social media site has consistently released updates to stay current with trends while responding to needs of their users, few releases have been as identity-focused as this one. In this new update, Facebook users will find their profile […]
READ MOREEvolve, Marketing, Mobile Marketing, Social Media Marketing, Writing
In the world of live broadcasting, Periscope is quickly becoming the leading “go-to” app taking the technology world by storm. Under the Twitter umbrella, this platform is an easy and simple way to stream live video straight from your phone. It is a favorite for bloggers and other online personalities looking to connect with their […]
READ MOREApproach, Lead Conversion, Social Media Marketing
Here’s the scenario — You spend hours creating a new blog post. It is a perfect blend of great content, stellar pictures, and even a catchy title. You know this one will get a lot of attention. You dutifully go to your Facebook account and post it with pride. You wait and watch for the […]
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Pinterest is quickly pulling ranks as one of the most important social media marketing tools available today. Many businesses are using this site to drive more referral traffic and increase their sales. Do you know the best ways to use Pinterest to help you stand out from the rest? Read on to learn the best […]
READ MOREApproach, Brand Strategy, Business Planning, Social Media Marketing
If someone Googled your name right now what would they find? Would they find a flattering list of your many accomplishments, a party picture from 10 yrs. ago posted to Facebook, or maybe even nothing at all? We find out more about a person through what we discover about them online. And what we find […]
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