Email marketing has been around for decades. You’d think it would be one aspect of advertising that brands would have mastered by now, but there are still countless email mistakes that can be made. While some of them are merely annoyances your recipients often look past, others can wreak havoc on your marketing efforts. Are […]
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Automation is one of the easiest ways to keep a marketing program chugging along. In a fast-paced world, it can offer a quick solution for streamlining and tracking the most basic marketing tasks. Its increase in popularity has allowed companies to customize their content using more behavior-related triggers. Marketing automation software has also created a way […]
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How focused are your marketing efforts? If you run a small business without a large online consumer base, it’s critical that any marketing efforts you put forth are hitting their intended target. This is where hyperlocal advertising comes into play. The marketing world is full of buzzwords. At first glance, the term hyperlocal may seem […]
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Twitter can be a great way to maximize your social efforts using a platform which can be effortlessly incorporated into your everyday life. Not only is it easy to use, Twitter is also a quick way to reach those who would be most interested in your brand. While it may be simplistic in form, Twitter […]
READ MORECreative Development, Marketing, Strategize, Writing
These days everyone has a blog. The online world is filled with blogs on every topic imaginable. The selection may be immense but you will find the quality of content may be less than stellar. Providing good quality content consistently is the best way to help your site stand out from the competition. Whether you […]
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1. Is your website Responsive for mobile devices? More and more users are reaching for their smartphones and tablets before they open up their laptop or desktop computers. Simply put, it’s easier, quicker, more accessible to do a quick search on your phone while you’re thinking of it rather than to try to remember when […]
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How much do you really know about content marketing? While many marketers believe they are experts in the field, many find that the facts they believe to be true are far from accurate. With the influence of this tool becoming increasingly essential to a brand’s overall success, it is critical that those in charge know […]
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The last year has been a crazy one for the marketing world. In 2015, we have seen many trends come and go as companies try to claim their spot on social media platforms while taking advantage of whatever is hot at the moment. The coming year appears to likely be another wild ride for marketers […]
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Are you finding it increasingly difficult to manage your online social media profiles? Many small business owners are struggling to stay on top of the trends and reach their customers online. The social media world has grown exponentially over the last couple years exploding into hundreds of different platforms of which to choose from. It […]
READ MORESocial Media Marketing, Strategize
Facebook recently announced some pretty big changes to the profile feature of their platform. Although the popular social media site has consistently released updates to stay current with trends while responding to needs of their users, few releases have been as identity-focused as this one. In this new update, Facebook users will find their profile […]
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