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Brand Strategy, Business Planning, Social Media Marketing, Strategize
Are you finding it increasingly difficult to manage your online social media profiles? Many small business owners are struggling to stay on top of the trends and reach their customers online. The social media world has grown exponentially over the last couple years exploding into hundreds of different platforms of which to choose from. It […]
READ MORESocial Media Marketing, Strategize
Facebook recently announced some pretty big changes to the profile feature of their platform. Although the popular social media site has consistently released updates to stay current with trends while responding to needs of their users, few releases have been as identity-focused as this one. In this new update, Facebook users will find their profile […]
READ MOREEver dreamed of becoming a published author? The rise in popularity of digital publishing is now making that dream a reality that you too can achieve. E-books are quickly becoming a common way for bloggers to reach their audience and spread their message in a whole new way. E-books can offer you a number of […]
READ MOREBusiness Planning, Marketing, Strategize
A strong marketing strategy is important for any business including the many small online boutiques that seem to be popping up everywhere. In fact, effective marketing can help these types of start-ups on a number of platforms including gaining precious market share, building a loyal customer base, and growing online sales. Follow these 4 marketing […]
READ MOREMarket Research, Marketing, Strategize
What is one major mistake most companies make when planning their marketing strategy? They focus their efforts on their product and not the customer. History has proven time and time again that successful companies are ones that keep their attention fixated on what their customer’s needs, wants, and behaviors are. Unfortunately, recent trends have pulled […]
READ MOREMarket Research, Marketing, Strategize
Native advertising, the practice of infusing advertisements into online articles, is not without controversy. Rising in popularity by the likes of Buzzfeed, native advertising is one of the most talked about, and controversial, new terms to hit the marketing industry. While some proponents tout it as a brilliant way to reach the masses, critics see […]
READ MORESocial Media Marketing, Strategize
Pinterest continues to surpass expectations in the world of social media. In July 2015, it ranked #4 on eBizMBA Rank\’s Top 15 Most Popular Social Networking Sites. It estimated that the site has nearly 250 million unique visitors monthly – a far cry from its 5,000 users total in 2010. What makes Pinterest such a […]
READ MORESocial Media Marketing, Strategize
Since 2005, YouTube has been the premier place for creating, posting, and watching original videos online. It has continued to be a mainstay in marketing campaigns looking to achieve greater viral attention for their brand. While social media sites such as Facebook and Twitter compete for our attention, we must not forget the power YouTube […]
READ MOREMarket Research, ROI, Sales Conversion, Strategize
When investing both time and money into researching your customer’s views and opinions it is important that the information you glean is valuable. But how long does that value last? Is there an expiration date on the usefulness of customer surveys? While it’s hard to tack down a concrete date on which you should throw […]
READ MOREBrand Strategy, Content Marketing, Strategize, Web Development
The old-school interview post is a great way to include a fresh approach to quality content on your site. Often a forgotten tool, a well-crafted interview post helps generate more shareable, interesting writing especially for those in a creative slump. If it has been a long time since you conducted one, it may be the […]
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