Ever dreamed of becoming a published author? The rise in popularity of digital publishing is now making that dream a reality that you too can achieve. E-books are quickly becoming a common way for bloggers to reach their audience and spread their message in a whole new way. E-books can offer you a number of […]
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A strong marketing strategy is important for any business including the many small online boutiques that seem to be popping up everywhere. In fact, effective marketing can help these types of start-ups on a number of platforms including gaining precious market share, building a loyal customer base, and growing online sales. Follow these 4 marketing […]
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What is one major mistake most companies make when planning their marketing strategy? They focus their efforts on their product and not the customer. History has proven time and time again that successful companies are ones that keep their attention fixated on what their customer’s needs, wants, and behaviors are. Unfortunately, recent trends have pulled […]
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Native advertising, the practice of infusing advertisements into online articles, is not without controversy. Rising in popularity by the likes of Buzzfeed, native advertising is one of the most talked about, and controversial, new terms to hit the marketing industry. While some proponents tout it as a brilliant way to reach the masses, critics see […]
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Pinterest continues to surpass expectations in the world of social media. In July 2015, it ranked #4 on eBizMBA Rank\’s Top 15 Most Popular Social Networking Sites. It estimated that the site has nearly 250 million unique visitors monthly – a far cry from its 5,000 users total in 2010. What makes Pinterest such a […]
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Since 2005, YouTube has been the premier place for creating, posting, and watching original videos online. It has continued to be a mainstay in marketing campaigns looking to achieve greater viral attention for their brand. While social media sites such as Facebook and Twitter compete for our attention, we must not forget the power YouTube […]
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When investing both time and money into researching your customer’s views and opinions it is important that the information you glean is valuable. But how long does that value last? Is there an expiration date on the usefulness of customer surveys? While it’s hard to tack down a concrete date on which you should throw […]
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The old-school interview post is a great way to include a fresh approach to quality content on your site. Often a forgotten tool, a well-crafted interview post helps generate more shareable, interesting writing especially for those in a creative slump. If it has been a long time since you conducted one, it may be the […]
READ MOREOne of the oldest forms of online marketing is email. While some may see it as outdated and old school, emailing still has a place in the marketing world today. It can be helpful tool in building a brand and growing customer loyalty. To be effective, though, you must utilize the best practices for developing […]
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Which is more important: a great, expertly-written article or posting on your site regularly? The answer is both. Without interesting topics, visitors become bored and disengaged. Posting infrequently or sporadically makes them less likely to frequent your site on a regular basis. Having a consistent message with quality, well-written content can help further your brand […]
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