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Social Media Marketing, Strategize
Pinterest continues to surpass expectations in the world of social media. In July 2015, it ranked #4 on eBizMBA Rank\’s Top 15 Most Popular Social Networking Sites. It estimated that the site has nearly 250 million unique visitors monthly – a far cry from its 5,000 users total in 2010. What makes Pinterest such a […]
READ MORESocial Media Marketing, Strategize
Since 2005, YouTube has been the premier place for creating, posting, and watching original videos online. It has continued to be a mainstay in marketing campaigns looking to achieve greater viral attention for their brand. While social media sites such as Facebook and Twitter compete for our attention, we must not forget the power YouTube […]
READ MOREMarket Research, ROI, Sales Conversion, Strategize
When investing both time and money into researching your customer’s views and opinions it is important that the information you glean is valuable. But how long does that value last? Is there an expiration date on the usefulness of customer surveys? While it’s hard to tack down a concrete date on which you should throw […]
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The old-school interview post is a great way to include a fresh approach to quality content on your site. Often a forgotten tool, a well-crafted interview post helps generate more shareable, interesting writing especially for those in a creative slump. If it has been a long time since you conducted one, it may be the […]
READ MOREOne of the oldest forms of online marketing is email. While some may see it as outdated and old school, emailing still has a place in the marketing world today. It can be helpful tool in building a brand and growing customer loyalty. To be effective, though, you must utilize the best practices for developing […]
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Which is more important: a great, expertly-written article or posting on your site regularly? The answer is both. Without interesting topics, visitors become bored and disengaged. Posting infrequently or sporadically makes them less likely to frequent your site on a regular basis. Having a consistent message with quality, well-written content can help further your brand […]
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Like they say Content is King and good content can mean more traffic to your site, a larger audience and, most importantly, greater profits. But why do some seem to rock the content world while others continuously fall on their face? The answer lies in the approach. Those who are successful have learned the strategies […]
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Are you ruining your company’s marketing strategy? A well-crafted approach to both long-term and short-term advertising efforts is important for small and large companies alike. In fact, marketing has become so vital it is often a key determining factor in the overall success of a business. How you handle this hefty responsibility can make or […]
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Standing is not allowed — at least not in the marketing world. Remain stagnate in your advertising endeavors and your brand gets lost in the shuffle. Soon you will start to see your profits fall. Your once successful business is now just getting by. Don’t just stand idly by, do something about it! One of […]
READ MOREBrand Strategy, Business Planning, Marketing, Strategize
If you run a small marketing firm, you know how important it is to partner with the right person at each client’s company. That person can often determine how successful or unsuccessful your marketing endeavors can be. Even the best of plans can be foiled if you choose the wrong person as your touchstone and […]
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