Is your small business winning at the marketing game? While it may not be your area of expertise, cultivating a strong marketing program is one of the best ways to boost your brand forward. A good plan doesn’t just happen by chance. It takes time and effort to tailor a program that fits your unique […]
READ MOREIs your website out of shape? It is feeling a bit worn, dated or just not as healthy as it what it once was? Even the best of sites need to get back into shape every now and again. Time takes its toll as content gets stale, broken links start accumulating and relevancy begins to […]
READ MOREWith 1.71 billion active users monthly, Facebook is arguably the most popular social media site on the planet. From tweens to grandmas to pets, it seems like everyone is posting and liking on the largest network anywhere online. But, believe it or not, many people choose NOT to engage on Facebook. Some see it as […]
READ MOREBrand Strategy, Business Planning, Marketing, Strategize
Start thinking about 2017 now? But it’s not even November yet. While January may seem lightyears away, the New Year will be here before you know it. The hustle and bustle of the holidays will swoop in, speed past us in a flash, and, before we know it, we will be enjoying another 12 months […]
READ MOREMarketing, Strategize, Writing
Most marketing professionals would tell you that one of the best ways to ensure success is to create a business culture that is focused on your most important asset – the customer. Crafting an experience that they enjoy and want to come back to time and time again is important. It’s what creates sustainable growth […]
READ MOREBrand Strategy, Creative Development, Marketing
At some point, every business needs to design a logo. In fact, many businesses will change their logo multiple times over the years. A logo is more than just a fancy picture that you can put on business cards. It is an influential symbol that can strengthen your brand helping it build upon its legacy. […]
READ MOREImplement, Marketing, Results, Search Engine Optimization (SEO), Web Development
For any small to mid-size business, Pay-Per-Click (PPC) advertising can be a tricky venture to undertake. When done right, PPC marketing can be a differentiator in launching your brand to a next level. If you miss the mark in your PPC approach though, you risk draining your budget on a program that bears little fruit. […]
READ MOREBrand Strategy, Content Marketing, Marketing, Social Media Marketing
The voice of your brand is one of your most valuable assets. It is the message you are sending out to the world and what can attract others to business. Protecting your brand’s good name should be one of your top priorities and growing it further an ongoing goal. Take control of your brand’s voice […]
READ MOREEmail Marketing, Marketing, Strategize
If you aren’t actively working on building your email subscription list, you are missing a key piece of any good marketing strategy. Want to grow your business, increase sales and gain more visibility all at the same time? If so, then having a strong plan for increasing your email subscriptions is not only smart but […]
READ MOREBrand Strategy, Content Marketing, Search Engine Optimization (SEO), Web Development
What is your website’s current homepage telling the rest of the world? Think of your homepage as the front door of your home. You want it to be pretty, appealing and, most of all, functional. Much like the perfect paint color can be a warm welcome, there are simple strategies you can use to create […]
READ MOREApproach, Implement, Marketing, Strategize
The only way to succeed in any type of business is to address your customers’ pain points. You must find a solution to their biggest challenges. But uncovering what that problem is can be a big problem in and of itself. Although finding the answers can be difficult failing to do so can mean disaster for […]
READ MOREFor any small business to be successful, it must constantly work at attracting new clients. While repeat customers offer a great stream of revenue to grow and expand, adding new business must always be a top priority. With the explosion on social media marketing reaching potential clients online is easier than ever before. Here are […]
READ MORE