Analytics, Approach, Marketing Surveys, Writing
A well-crafted survey can be a great way to learn more about your customer. It can offer invaluable insight into the minds of your target audience while helping to guide and focus your business’ main objectives. Here are 4 types of questions your next survey should include: 1. Simple Questions To keep people motivated to […]
READ MOREBusiness Planning, Content Marketing, Implement, Social Media Marketing
How successful is your small business Facebook page? Is your page drawing customers in or turning them away? If you are missing out on the power of this popular social media site, it may be time to revisit your Facebook strategy. Here are some common page blunders and how you can refocus your efforts for […]
READ MOREBusiness Planning, Content Marketing, Evolve, Search Engine Optimization (SEO), Web Development
Search engine optimization still remains one of the best ways to get others to discover your brand through your website. It not only increases a business’s visibility online but can also create more leads and, in turn, more customers. Finding smart strategies for increasing your SEO rankings can lead to increased traffic and better brand […]
READ MOREHave you finally got yourself setup on Twitter but feel like no one is listening? Twitter can be a very powerful tool for marketing your business but only if there are other eyes on your feed. Simply posting tweets on your board is not enough… not even close. To truly achieve success on this social […]
READ MOREEvolve, Search Engine Optimization (SEO), Writing
No matter what business you are in, trends are what everyone talks about. This is especially true when it comes to the world of blogging. Fashionistas blog about the newest A-line dress. The techies write about innovative gadgets. Even marketers discuss the latest trends in branding and social media campaigns. Many bloggers feel like they […]
READ MOREWriting takes time and effort. In fact, it takes a lot of time and effort. For some though, their writing bears little fruit and they are left wondering what their content is missing. The problem often lies in the fact that these writers have developed poor habits over the years. From not editing properly to […]
READ MOREBrand Strategy, Content Marketing, Creative Development, Search Engine Optimization (SEO), Web Development
For most small businesses designing the company’s website is no small feat. As the anchor of any successful site, the home page can be one of the most important aspects to consider. A smart, effective page can be instrumental at drawing in visitors and keeping them on your site. A lackluster page though can have […]
READ MOREContent Marketing, Marketing, Strategize, Web Development, Writing
How much do you really know about content marketing? While many marketers believe they are experts in the field, many find that the facts they believe to be true are far from accurate. With the influence of this tool becoming increasingly essential to a brand’s overall success, it is critical that those in charge know […]
READ MOREAlthough it seems like only recently companies have begun using viral marketing to jumpstart their marketing campaigns, the concept has actually been employed for nearly two decades. In fact, you may be surprised to learn that the term viral marketing has been around since the 1990’s. Creating buzz around a brand has been a tried […]
READ MOREBusiness Planning, Evolve, Marketing, Social Media Marketing
For decades, the marketing world has been told how critical the baby boom generation is to the overall buying power of the US economy. While this generation still has some say, Millennials are quickly becoming the new majority on the block. Born between 1981 and 1992, this demographic accounts for nearly 80 million Americans – […]
READ MOREApproach, Business Planning, Market Research, Marketing
In the past, small businesses had it pretty easy when it came to planning their marketing approach. There were fewer options to choose from and most of them were based on local advertising. Radio ads and mailed coupons were the standard fixtures in these campaigns. With online advertising becoming increasingly important and relevant to today’s […]
READ MOREBrand Strategy, Implement, Market Research, Marketing
Looking for a new strategy to reach potential customers in a meaningful, practical way? If so, you may want to consider including webinars in your content marketing tool case. As a smart blend of both content and video, webinars are a fresh, cost-effective approach to getting your brand’s message out to a large audience online. […]
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