Brand Strategy, Business Planning, Social Media Marketing, Strategize
Are you finding it increasingly difficult to manage your online social media profiles? Many small business owners are struggling to stay on top of the trends and reach their customers online. The social media world has grown exponentially over the last couple years exploding into hundreds of different platforms of which to choose from. It […]
READ MOREEvolve, Marketing, Mobile Marketing
The world in which we work and play is becoming increasingly faster each and every day. With our mobile device in hand, we can now be armed to handle any situation at a moment’s notice while still being able to drink our latte. Our smartphones are no longer just a tool used to call others; […]
READ MOREImplement, Web Development, Writing
The rising popularity of blogging as a legitimate full-time job has given people a real opportunity to live the American Dream – working for yourself… at home…. in your pajamas. In reality, blogging is much more than that. There are strict deadlines to meet, a long-list of day-to-day tasks to complete and a large audience […]
READ MOREYour brand’s image is one of its most valuable assets. A strong one can help your company flourish and grow. A poor one can lead to the demise of even the strongest of corporations. Unfortunately, the online world poses many threats that can tarnish your company’s good name. One of the biggest mistakes companies make […]
READ MOREBusiness Planning, Email Marketing, Evolve
Put quite simply, an outdated email list is deadweight. While emailing itself can be a very fruitful marketing strategy, hard bounces and misspelled emails detract from the efforts you put forth in this area. Regularly cleaning your email list can help get your business back on track and your messages reaching the intended audience. Why […]
READ MOREImplement, Search Engine Optimization (SEO), Social Media Marketing
The month of October marks the 5-year anniversary of one of the most popular apps in the social media world – Instagram. While the look of Instagram has drastically changed over the last half a decade, what hasn\’t is its recipe for success. There are many lessons marketing professionals can learn from the way in […]
READ MOREA company’s brand can be one of it’s most valuable assets. If cultivated, it can lead to steady growth that not only reaps bountiful rewards but also creates long-term stability. What makes brands so difficult for most is its ambiguity. You may find it hard to define what exactly branding is and what it means […]
READ MOREHave a new mobile app and need to market it to your customers? Many small businesses are discovering that developing a company-specific app isn’t just for the big contenders. It is achievable for companies of virtually any size and from any industry. In fact, having a mobile app for customers is a great way to develop […]
READ MOREWhen people want to contact a company, they often turn to its website contact page for answers. They expect to be presented the opportunity to reach an actual person at the business in some sort of meaningful way. Sometimes though they are left disappointed. Every good contact page should build two things between the customer […]
READ MOREWhile what we put into our posts, articles, ebooks, and newsletters is important so is the way in which we present to the readers. Unfortunately what we have floating in our heads may not translate as well onto paper and your first draft should never be your last. Readers not only have a desire to […]
READ MOREHow are visitors interacting with your site? You can spend countless time and endless resources generating lots of inbound traffic but if you don’t convert those visits into sales than you have lost the marketing battle. Getting others to your site is only half the battle. The other half is getting them to interact with […]
READ MORESocial Media Marketing, Strategize
Facebook recently announced some pretty big changes to the profile feature of their platform. Although the popular social media site has consistently released updates to stay current with trends while responding to needs of their users, few releases have been as identity-focused as this one. In this new update, Facebook users will find their profile […]
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